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Katherine Penta

Katherine Penta
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Brand and copy expert with over six years of experience developing brand personas, managing content, and writing copy for brands like Neutrogena, Visa, and Adobe.

Five Ways to Build Your Freelance Writing Business

Writers are independent spirits by nature, which is why freelancing is so enticing – their creativity is way less likely to be stifled than...

5 Simple Ways to Optimize Your Website for Lead Generation

If you have a brick-and-mortar store, the standard "We're Open" sign draws in potential customers. But if you have an ecommerce business or sell...

How to Create a Killer Merch Table Display for Concerts

If you're a musician who wants to tap into show-goers' "I want this now" impulse to buy some of your awesome band tees, posters,...

Gig Economy News: Looking Into the Future

Where do you see yourself in five years? Whether you hate that question or are inspired by it, there's no doubt that your vision...

Meet the Totes: #FiverrDoesCannes’ Amazing Swag

When it came to planning swag for Fiverr’s trip to Cannes, we made the obvious turn to our incredible sellers. We asked them to...

Meet the Pros: #FiverrDoesCannes’ Videography Team, Moving Glass

What started as a passion for skating and pro skating videos led Fiverr Pro Will Berman to pick up a camcorder and start recording....

Meet the Pros: #FiverrDoesCannes’ Designer, Ana Rita Sousa

Fiverr Pro designer and art director Ana Rita Sousa, aka AnaSousa212, is a nomadic dreamer with a passion for branding and visual identity. Ever...

Big Changes to Our SEO Category: What You Need to Know

We’re undergoing huge changes to the SEO subcategory. If you have a Gig in this category, in order to maintain your current sales, reviews,...

4 Steps to Simplify Tax Time

Let’s face it: doing your taxes is a real pain. And it’s that much harder when you’re a freelancer. So anything we can find...

How to Make Your New Logo Design Work for You

What can a logo do? Entice a buyer? Convey ideas? Embody your brand? Spark consumer recognition? Work across all marketing platforms? Good logo design can...

Your Outdated Logo: How to Know When It’s Time For A...

Some brands and businesses have iconic logo designs that never (or only subtly) change – think Coca-Cola's cursive, Apple's minimalist fruit, or Nike's swoosh. But...

Gig Economy News: Clear Communication

Communication: it’s an art and a challenge, and for a small business it is a critical component for success. The way you communicate your...
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