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Katherine Penta

Katherine Penta
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Brand and copy expert with over six years of experience developing brand personas, managing content, and writing copy for brands like Neutrogena, Visa, and Adobe.

4 Steps to Simplify Tax Time

Let’s face it: doing your taxes is a real pain. And it’s that much harder when you’re a freelancer. So anything we can find...

How to Make Your New Logo Design Work for You

What can a logo do? Entice a buyer? Convey ideas? Embody your brand? Spark consumer recognition? Work across all marketing platforms? Good logo design can...

Your Outdated Logo: How to Know When It’s Time For A...

Some brands and businesses have iconic logo designs that never (or only subtly) change – think Coca-Cola's cursive, Apple's minimalist fruit, or Nike's swoosh. But...

Gig Economy News: Clear Communication

Communication: it’s an art and a challenge, and for a small business it is a critical component for success. The way you communicate your...

The Top Communication Skills You Can Learn On Fiverr

Not all languages are grounded in words and sentences. They can be spoken or written, but they can also be symbolic, logical, or computational....

Better Have My Money: Keep Better Track of Freelance Finances

The key benefit of freelancing is most evident in its name: it offers more freedom and flexibility. Yet it also carries with it certain...

Meet the Pros Episode 2.3: Kevin Canning

Kevin Canning likes to say that he is an "overnight success 15 years in the making." The founder of Pearls of Joy is out to disrupt...

Meet the Pros Episode 2.2: Frank Davis

Dislike the drudgery of routine? You’re not alone. It’s one of the main reasons Frank Davis, professional film director, motion graphics artist and the...

Gig Economy News: All About You

Being an entrepreneur often means putting the needs of others ahead of your own: your customers, your suppliers, your partners, etc. However, here at...

How Freelancers Can Build Financial Security, Now and in the Future

Whether you freelance or run your own business as an entrepreneur, you work hard to create valuable products and services that clients and customers...

7 Strategies To Help Freelancers Crush this Holiday Season

As the holiday season approaches, experienced freelancers and small business owners know all too well that there will likely be a slump in new...

A Customer Acquisition Cocktail for Restaurants and Bars

Few businesses have a faster customer response time than restaurants– most customers are ready to take action within an hour. The right restaurant customer...
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