Marketing Strategy

How to Reach the Right People for Your Business

Katherine Penta
May 14, 2016
promoting your business

Entrepreneurship starts with an idea, then turns into a living entity. To effectively grow your business, you need to find the best way to get your message out to the right targets. Here are some ideas that can help you with that.

Find the Perfect Spokesperson

When you’re looking for your business’ voice, it’s a good idea to start with finding the right person to be that voice! We have all seen how powerful the right voice paired with the right business can be, but how do you find the perfect fit for your company? Here are a few tips on how to do just that.

Be Your Best Representative

You are your company’s strongest advocate and biggest fan, so you should make the best impression possible when you’re speaking about your company! Whether you’re presenting at a conference or a dinner party, here is some advice from Inc on how improve your speaking skills based on some of the most successful TED talks out there.

Make Every Word Strategic

Of course, not all of what you’ll say about your business will be spoken out loud. The words on your website carry just as much weight, if not more, when it comes to helping your business grow and develop. Optimizing your site’s content for SEO and SEM purposes are just as important as any other efforts you’ll make to help your company reach the right audience.

Think Broader

Words have impact, and these days words carry around the globe faster than you can imagine. Even if you consider your business to be “local” you should be thinking global when it comes to how you present your company online. Check out this Huffington Post article about how to do so while still keeping your company’s image spotless.

How do you get your business’ voice heard? Tell us in the comments!

Katherine Penta
Brand and copy expert with over six years of experience developing brand personas, managing content, and writing copy for brands like Neutrogena, Visa, and Adobe.
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