Freelancer Tips

Why Freelancers Are The Best Workforce for SMBs

Katherine Penta
January 13, 2016
freelancers for smb

The Gig Economy is growing every day and we are also seeing some changes in the way companies are hiring talent. Small or medium sized businesses looking to grow their workforce are no longer looking only at head count of full time employees. Here are a few reasons why many businesses are hiring freelancers to get things done.

1. No need to settle

Because more and more people are freelancing, the pool of potential freelancers is so diverse and large that you’ll have your pick from a variety of highly talented people for a price that actually makes fiscal sense for an SMB. Freelancers also tend to be highly specialized. Hiring a few contractors, to take on job specific tasks can yield better and quicker results versus hiring full-time employees who may need training.

2. Flexibility

Need a graphic designer sometimes? How about occasional content writing? Working with a freelancer offers an incredible level of flexibility to suit your business’ needs, no more and no less.

3. Freelancers are also self employed

So working with freelancers means working with people who understand what it means to run a small business. Freelancers understand the challenges and unique needs of an SMB better than most people who have always been salaried employees.

4. Expanding your workforce on a budget

Need more help than the few full-time employees you can afford? Get all of the services you need and stay within your personnel budget by working with a team of freelancers.

5. Not enough office space

With a freelancer, there is no need to change your physical space around to accommodate them unless you want to. Many freelancers are happy to come and work in the office occasionally, but this is usually pretty unnecessary.

6. Temporary help

With freelancers, projects can be as long or short as you need. Because you can establish this upfront, there is no risk of confusion or hard feelings on either side.

7. Minimal payroll adjustments

Besides the financial cost of hiring an employee, there is also the headache of arranging for and paying for all of the benefits and perks an in-house staff person is entitled to. Everything from keeping the kitchen stocked to pensions is taken off your shoulders by working with a freelancer. Freelancers offer a flexible and adjustable solution for anything your business might need, and it lets you join the Gig Economy even if you’re part of the traditional workforce. In our book, working with a freelancer is one of the best decisions an SMB can make!

Katherine Penta
Brand and copy expert with over six years of experience developing brand personas, managing content, and writing copy for brands like Neutrogena, Visa, and Adobe.
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