Business Tips

Tips for Achieving Success On Your Own Terms

Katherine Penta
March 12, 2016
Successful woman in business

Happy International Women’s Day! Well, we may be a few days late, but luckily we have the whole month of March to honor and celebrate women’s contributions to the world and especially to entrepreneurship. For men and women alike, a life of entrepreneurship carries its own unique challenges and establishing yourself and your brand are no easy task. If you’re looking for some hands-on tips and inspiration as you tackle the Gig Economy along with everything else that life might throw at you, then these stories are for you.

Find and Own Your Success

For all entrepreneurs, finding your voice and never apologizing for who you are and what your goals are is an essential and difficult task. This is one of those cases where hearing how those who have come before you have overcome this challenge can be a source of inspiration and motivation. So check out this New York Times article on four women executives and how they did it.

Strong Habits Make Successful Freelancers

Your habits can be a deciding factor in your success as a freelancer. Along with the freedom and flexibility of the freelancer lifestyle comes the responsibility of setting good habits for yourself that allow you to do your work, exceed client expectations, earn money and grow your business. If you’re feeling a bit lost in setting good habits, or if you just need a reminder of how to make the freelancer lifestyle work for you, then our post about the 7 habits of successful freelancers can help.

Mastering the Juggling Act

Being a freelancer, a business owner, a parent, a spouse, a member of a community, and all of your other roles all at once can feel like an impossible weight to bear. Managing your home and your business at once is no easy thing, but more and more people are doing it, and moms especially are finding it both challenging and rewarding to tackle entrepreneurship even on top of everything else. Check out this Geektime article on how some ‘Momtrepreneurs’ manage to balance it all.

Get Visual

No matter what your trade is, your freelancing work is not just a business, it is your personal brand. Being a one-person or very small business means that your company is inextricably tied to who you are. One area that many entrepreneurs neglect as they try to do it all is getting great graphics for their business. This is a big mistake, as graphics can be instrumental in helping your brand to command attention and respect. Take a look at our piece on why graphics are so important and how they can help your brand to rise. What are some challenges of being an entrepreneur and creating a work/life balance? Tell us in the comments.

Katherine Penta
Brand and copy expert with over six years of experience developing brand personas, managing content, and writing copy for brands like Neutrogena, Visa, and Adobe.
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