Business Tips

Finding Ideas and Ways to Improve Your Business

Katherine Penta
January 16, 2016
new business ideas

It’s a new year, and an opportunity for a fresh start. New goals have been set and whether that means improving on parts of your business, or starting a brand new adventure. This week’s Gig Economy News is about finding new ideas and ways to improve your business.

Shake Up Your Workforce

If you’re running a small or medium sized business (SMB) you might feel overwhelmed with the amount of work that falls on you and your employees, but not be ready to expand your team. Or, you might have a project which requires a specific skill set that your company doesn’t have, but which you also don’t need for the long term. Hiring freelancers is not just for entrepreneurs, it can be a major help for businesses of all sizes. Check out our article on why freelancers are the future for SMB’s.

Crisis Averted

Whether you’re a one-person-show or a growing company, crises are an unavoidable part of entrepreneurship. Avoiding crises is not possible, but handling them well is essential. If you think that your crisis skills could use a bit of improvement, take the time to read this Huffington Post piece on how to handle a crisis calmly and effectively.

A Splash of Color

Maybe 2016 is the year you’re starting your new entrepreneurial adventure, or maybe it’s time to give your established business a face-lift. Maybe your business is going strong but just needs an iconic logo or branding scheme to help take it to the next level and make it more identifiable. Whatever the occasion, choosing colors for your brand is no simple task, but luckily there are some insights into how people respond to different colors. Check out this interesting Inc article on the psychology of colors and how to choose the colors that will best represent your brand. Tell us what you are doing that is a new start for yourself or your business.

Katherine Penta
Brand and copy expert with over six years of experience developing brand personas, managing content, and writing copy for brands like Neutrogena, Visa, and Adobe.
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