Sales & Advertising

The resources you need to set yourself up for growth, faster.

Holiday Promotions Beyond the Ho-Hum

The holiday season brings people together in celebration and camaraderie, right? Not so in the entrepreneurial world, where it means you'll have to compete...

How to Enjoy Big Success on Small Business Saturday

Black Friday might be retail's key event of the year, but the following day is a wonderful way for consumers to celebrate (and support)...

4 Proven Ways Sellers Can Make Bank on Black Friday

Black Friday is traditionally seen as a brick-and-mortar retail event. As a result, service providers – like website designers, copywriters, or voiceover artists –...

3 Tips To Stand Out On Small Business Saturday

In 2016, more than 112 million shoppers participated in Small Business Saturday, spending a reported $15.4 billion dollars at local shops in their community....

How to Turn Black Friday Sales into Long-Term Customers

The four-day Black Friday weekend is known as the biggest shopping time of the year. In 2016, it brought in $655.8 billion in sales....

Start Working ON Your Business, Not IN Your Business

You run a small business, and you're busy all the time. Every day you start with the best of intentions, but you get distracted...

Talkin’ About Our (Lead) Generation

If there's one thing growing startups and small businesses have in common, it's the need to focus their drive on product creation and distribution...

Understanding the Power of Digital Advertising

I think you'll agree with me when I'm saying that to get marketing results through advertising there's always going to be a “hard" cost...

5 Inexpensive Marketing Tips to Help Your Business Stand Out

P.T. Barnum once quipped, “Without promotion, something terrible happens: Nothing.” Small businesses, including both storefronts and online businesses, understand how important it is to squeeze...

Holiday Gigs to Give (and Receive)

‘Tis the season for giving, so why not give your favorite people something they’ll remember? Gone are the days of scarves, candles, and frames as...

Choose the Best Colors For Your Brand

Choosing the perfect colors to convey your brand identity is a more important task than it may seem. Certain colors evoke certain emotions...

Easy Ways To Translate Current Pop Culture Into Your Business Marketing

Want to connect with your customers? Capture their attention through pop culture. Dictionary.com defines pop culture as the “cultural activities reflecting, suited to or aimed...