How to Use Social Media to Test Ads Before Spending Money

When branding teams first started to understand that social media is valuable for reaching customers, many of them worked hard to create convincing, compelling...

Gig Economy News: ‘Tis the Season

As the weather cools down, it might feel tempting to bundle yourself up in some blankets and put your business into hibernation until the...

What’s In a Name? The Dos and Don’ts for Naming Your Business

What's in a name? For business owners today, the long-standing quote from Shakespeare is as relevant as ever. Your company name has to do...

Level Systems Update: What Fiverr Sellers Need to Know

Over the past seven years, the Fiverr community has grown and evolved tremendously. More than 10 million Gigs have been posted, with an average...

What Small Business Owners and Entrepreneurs Need to Know: Changes to Open Enrollment

The opportunity to buy healthcare during Open Enrollment through the Affordable Care Act (ACA) has been credited as one of the engines behind the...

Communication is Key: Best Practices for Working with Fiverr Sellers

The Fiverr marketplace offers thousands of services to buyers all around the globe. You can search for and order almost anything under the sun,...

6 Marketing Tools to Take Your Small Business from Startup to Solid Ground

Of the 500,000 plus new businesses that start up in the U.S. each month, stats indicate that fewer than half will still be operating...

Gig Economy News: Why Care About Health Care?

Having a healthy business, healthy relationships, and staying healthy yourself are all important for the long-term growth of your business. Unfortunately, health is also...

How to Set Up A Successful Crowdfunding Campaign

Crowdfunding is a great way to start a business or take it to the next level. Engaging with potential donors also helps gauge what...
video production

Video Production: Outsourcing VS. In-House

By now, most marketers and entrepreneurs appreciate the power of video content and are actively strategizing on how to create the content they need. ...
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