The holidays are just around the corner, and people have already begun to cross off their holiday lists of gifts for loved ones and friends. You may be ready for the holiday rush to begin, but there's also a lot to do with e-commerce holiday management while it's all happening and after it's over.
There are still many steps that must happen to facilitate a great customer experience from start to finish. Here are a few e-commerce holiday tips for managing your store during the rush.
Make sure shipping and delivery run smoothly. That means orders must arrive on time, customers must receive the correct order, and ultimately, the customer must be happy with the purchase once it's received. There are a few ways to optimize your e-commerce shipping experience:
Customer service must always be on point, no matter how busy your online store gets during the rush. If you're managing your solo or you have a customer support team assisting you, there are a few key ways to stay on top of customer inquiries and concerns:
Strategize and create a seamless return policy that's straightforward for customers. If the process is hassle-free for the customer, the chance of repeat business is much more likely. Here's what you can do:
After the holiday shopping frenzy winds down, you still have work to do to ensure everything runs smoothly throughout the process. Here are a few ways to clean up your online store:
You don't want to end up with Black Friday sales or holiday messaging on your site after the new year, so remove any special content you've added. Don't forget to check the following:
When an online store gets swamped, details can slip through the cracks, so an impromptu audit is beneficial after a holiday rush. Plus, you'll be able to:
Once you have updated reporting, you can begin to study your overall analytics, which will help you figure out what worked best and what didn't. That way, you'll be prepared based on your experience when the next holiday rush comes around. A few questions you could ask yourself are:
With everything from updating your website, managing order processing, providing customer service, or analyzing data, your workload will likely double during the holiday season. To stay on top of it all, consider hiring a freelancer. The talented freelance community at Fiverr can help with everything you need. In fact, there's an entire category dedicated to e-commerce business management.
But remember, the holiday rush is about to go into high gear, so be sure to find a freelancer in time to help you stay on your game now.