By now, most marketers and entrepreneurs appreciate the power of video content and are actively strategizing on how to create the content they need.But as video becomes more and more important as a marketing tool, many companies who want to scale video content efforts struggle with whether to outsource video production or keep it in-house.In this post, we’ll explore the pros and cons of each option, hopefully making the decision easier for you. However, you should keep in mind that you don’t necessarily have to decide one way or another. There is a third option to get the best of both worlds and to use a combination of outsourced and in-house talent.To start, let’s look at some stats to see how the market is divided on the topic today:
Source (stats and image): research conducted by Ascend2 in partnership with Vidyard
Today many companies hire video production talent, creative directors, writers, and former journalists to bring video production talent in-house. Video teams can vary pretty widely across organizations. For example, some video teams function as internal agencies, producing projects across the entire company. Others fit within a particular team (often marketing), and are mainly focused around one objective.
As you saw in the stats at the beginning of this article, the majority of companies outsource all or part of their video production. Outsourced video production can range from a local agency, freelancer(s), or a global service such as Fiverr.
Hiring an in-house video production team or outsourcing video projects are two options that present benefits and drawbacks. The good news is that you don’t necessarily have to choose between the two. Using a combination of outsourced and in-house talent means you get the best of both worlds. With this approach, you can create quick, low-budget videos on your own and on tight timelines. You also have the option to allow a creative team to take a fresh perspective on your brand and complete a video without burning up any of your own employees’ time. With Fiverr, you also benefit from a diverse network of videographers and animators, making your video content creation efforts completely scalable and unbound by location. And whichever way you decide to create a video, we’d love to see your finished product!
Have questions about how to create video content? Ask us in the comments below!