Success Stories

David and Will of RifRaf Ricotta Cups

By
Adam Winograd
|
December 20, 2019

Meet David Eisenman, Chief Executive Officer and Will Hickox, Chief Innovation Officer of the new snackable ricotta brand, RifRaf. They are shaking things up in the dairy aisle by pairing ricotta cheese with a sidecar of unexpected flavors like Wildflower Honey, Meyer Lemon, Strawberry Balsamic, Honey, and Serrano Pepper Honey.

View the RifRaf video and full interview with David and Will below.  

1. Tell us a little about yourself. Who you are, where you’re from, what you do, and a little more about (company/project). 

Will and I are Brooklyn-based and we started RifRaf, a first-of-its-kind snacking ricotta brand. I have an advertising agency background, and Will comes from the food-world. He's a trained chef and has worked at a series of high-end restaurants throughout NYC (Blue Hill, Del Posto, Café Altro Paradiso).

2. What motivates you? Why do you do what you do? 

We're doing this to bring something exciting and adventurous to the dairy aisle.  We're trying to build this little brand into a business, and we're motivated by seeing progress and incremental successes. 

3. What services did you purchase on Fiverr? 

We had Lina create a handful of stop motion Instagram ads for us that captured the essence of our brand through highlighting our adventurous nature while showing the product prominently.

4. Tell us about any type of personal relationship or "connection" you've developed with a Fiverr seller. 

Even though Lina was in a different country and time zone, the communication and turnaround time was great. Lina followed our brief, and then took our feedback on the initial concepts and turned something around that we love.

5. How does using Fiverr make your job easier?

It gave us access to creative talent that fit within our budget and our timeline. We didn't have to interview a bunch of freelancers and negotiate rates, we were able to connect with a person whose work we liked and get our job going in just a few clicks.


Adam Winograd
Brand Marketing Manager at Fiverr. Adam is responsible for ideation and execution of integrated online and offline brand campaigns and activations, including sponsorships, partnerships, content experiences, and collaborations.
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