Research: Every Entrepreneur’s Best Friend

You+ market research = BFFs 4 life.

Imagine your growing chef-supply business attracts new customers with a daily blog of recipes and cooking tips. You want recipes with food or diet requirements that most people are interested in. But while you could randomly search online for solutions, it’s not always easy to find what you’re looking for. The internet is full of data, opinions, and (every so often) things that aren’t even true. Fortunately Fiverr’s experts put their time and expertise into discovering the data you need to fuel your business.

Here’s just a few ideas of how researchers can help:


Every business thrives on statistics. What age group is most likely to use pressed foundation powder? Which city has the most people who travel by bus? How many people suffer hail damage to their roof every year and how much are they willing to spend to repair it? These details are important for marketing products as well as providing the products and services that people need. Seek out statistical researchers to find what you need to know.


Statistics can help you spot a trend but they aren’t the only resource. Magazines, blogs, and social media show you if asymmetrical hemlines are popular, or if books about wizards are being overshadowed by TV shows about zombies. Hire researchers like fashion watcher Chandnipatel14 to trace the trend so that you can take advantage of the current – or even next – “big thing.”


Understanding opinions can actually be more powerful than understanding facts. If statistics prove that people are more likely to drink mineral water than flavored water, for example, what are the opinions about flavored water that make it less desirable? Researchers take the guesswork out of discovering why people feel the way they do. Use their valuable insights to outperform the competition.


Retail businesses sell quality products to inspire customer loyalty. Enlist product researchers to investigate products that you’d like to sell or to suggest products you should sell. They might even try the product themselves and report back. For example, an office supply business trying to choose between two new models of wireless computer mouse can ask a researcher to put both products through their paces and make a recommendation. Just make sure you agree how much you will reimburse the researchers for any products tested.


Healthcare is a huge industry, accounting for 17.8% of gross domestic product in 2015. Understanding research studies, new drugs, and diet analyses will help you help others achieve their health and wellness goals. Find educated medical researchers on Fiverr to help keep you abreast of fresh developments.


Even fictional creative writing requires vast amounts of research. Which poison will have the right effect on your murder mystery victim? Is Pegasus from Greece or Persia? What concept from physics will give my sci-fi more realistic credence? Creative researchers like Panduhutomo have the imaginative spark to help you break your writer’s block.

How do you use research in your business? Have you saved yourself time by hiring a researcher? Tell us about it in the comments!

Hannah Curran
Hannah Curran is Fiverr's Social Media and Content Manager. Originally from Connecticut, she lives in California and works out of our San Francisco office. Have an idea for the Fiverr blog? Connect with her on LinkedIn.
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