When you think of some of the world’s most famous businesses—like Nike, Google and Amazon—what do you think of first? Probably, if you’re design-minded, you think of their world-famous logos. Whether it’s the Nike Swoosh, the Google colors and typography, or Amazon’s arrow, they’re instantly recognizable. Even if you’re a freelancer or a small business, you need a logo.
Logos differentiate your business from all the others out there, including your competitors. They also provide your brand with an easily identifiable symbol that communicates your values in an instant. Need some more convincing? Let’s look at some of the best reasons as to why logos are an imperative part of defining your business.
Stand Out The marketplace is huge; your industry, whether it’s web design or writing & translation, has a lot of competitors. Our Fiverr marketplace alone has a plethora of sellers selling various Gigs. How are you going to be able to get noticed amid such a level of competition?
It’s easy: by creating an on-brand logo that tells prospects and everyone else what you stand for. If web design is your service, a smart-yet-simple idea for a logo may be a globe with a computer inside of it. In essence, don’t overthink your logo. Make sure it communicates what your brand is about and can’t be misunderstood.
First Impression You never have the chance to make a first impression the second time around, so you have to make it count. A well-designed logo is just the way to accomplish this, easily and seamlessly. According to this LiveScience report, first impressions are hard to change, meaning that what someone thinks of you the first time they experience you (or your brand) usually sticks around for good!
If you don’t have a logo, a prospect’s first impression of you may be that you’re not professional or simply mediocre. However, if you have a well-designed, on-point logo that directly conveys your brand’s unique selling proposition, you can make a tremendous first impression that will lead to more business and opportunities.
Remember Me It’s usually easier for people to absorb visual information than written information. As Robert Jones, a professor of branding at England’s University of East Anglia, says, “People need an image to look at.” As Aristotle said, 'the soul cannot think without an image.’”
Let’s say you’re selling legal consulting services. You may be the best at what you do, but if you don’t have a logo, you could get lost in the shuffle. On the other hand, if your brand is known by a simple and direct logo that ties into this service—such as an illustration of a judge’s gavel and a courthouse—it will more urgently communicate that you’re to be trusted for any services related to legal consulting.
Worth It? Lemme Network It Far from simply being a cartoon, drawing or a symbol, a logo is a powerful marketing tool that any freelancer and business needs in order to get more clients, successfully network, and make more money. A logo tells the marketplace that you’re a professional, ready to do high-quality work for anyone interested in your services.
At Fiverr, there are many freelancers who provide top-notch logo design services. Get in touch with these sellers if you’re ready to present a professional and polished image to the world.
What lessons have you learned when creating a logo for your business? Have any tips for freelancers or small businesses just starting out? Share them below!