The holiday season is one of the best times to attract customers and gain more profits for your ecommerce business.
National Retail Federation predicts holiday ecommerce from November and December will increase from 8.5 percent and 10.5 percent over 2020 to between $843.4 billion and $859 billion. Not surprisingly, many people purchase gifts for themselves and their loved ones during the season of giving.
These numbers are impressive, without a solid strategy. If you want to make the most out of the holiday season, here are a few tips to set you up for success.
Customers won’t scour your ecommerce store if they’re not aware of the latest deals. As such, promote your offers and discounted products through email marketing campaigns.
A good tip is to create gift guides so shoppers will consider gift ideas from your ecommerce store. If you have limited-time offers, add a countdown timer to trigger the fear of missing out (FOMO). In the best-case scenario, people will buy a bulk of gifts from your business.
Consider Moment's email, which has gift ideas for stylish creatives, gamers, photographers.
For the spirit of the holiday season, create holiday-themed banners, images, and designs. Make sure that all product details and pricing are up-to-date.
Build dedicated landing pages for holiday deals and potential bestselling products. These pages should be optimized for SEO with proper titles, meta descriptions, and URLs so customers can find them on search engines.
For example, Riff Raff & Co’s homepage has a section dedicated to their holiday gift bundles as well as a banner with their Christmas postage cut-offs.
During the holiday sales rush, customers want their package to arrive on time.
No one wants to spend the holidays handling complaints or losing customers because of sold-out products. Even if you attempt to stock up on extra products, it will be difficult to secure goods when many businesses are scrambling to increase their inventory.
The good news is, a reliable online inventory management system can help you avoid these potential consequences. Analyze previous holiday online shopping sales and order extra quantities on top-selling items and trending goods. That way, you won’t miss out on potential sales.
The holidays aren’t complete without the best deals and product bundles. Think about how you can upsell products in a unique and compelling way.
Here are some sales techniques that you can leverage:
You don’t have to put everything at a discount to attract customers. Instead, you can create strategic product bundles and offer free bonuses or freebies to attract customers and increase average order value. Consider giving freebies or tokens to loyal customers or shoppers to bolster customer retention.
No one wants to disappoint their kids or nieces because the presents didn’t arrive on time. Because you’ll likely experience an increase in orders, evaluate your order fulfillment process.
If possible, consider providing local delivery service or in-store pickup to locations near your business or community. In addition, review how long it takes to complete each step in the shipping or delivery process. Perhaps you can save time by printing a bulk of shipping labels or eliminating a few repetitive steps.
Now that you’ve learned some of the most effective strategies for this holiday season, it’s time to put them to the test.
Send holiday promos and gift guides through emails. Optimize your homepage and launch dedicated landing pages for offers exclusive to the festive season. Use an inventory management system and evaluate your shipping process to avoid disappointing customers.