Would you rather watch a one-minute video about a new product or read long blocks of texts describing it?
If you’re like most people, then you’d rather watch the video.
After all, videos are fun and engaging to watch.
That’s why product demo videos are powerful sales and marketing tools. They can showcase your products effectively and entice your audience to take action immediate action.
In this guide, we’ll cover the ins and outs of product demo videos.
A product demonstration video or demo video aims to educate your target audience about how your product works and how people can use it.
It’s a great way to convey your product’s value to your potential customers by showing how your products can address their burning issues.
When done right, demo videos can improve your audience engagement, sign-ups, conversion rates, etc.
Like any marketing or sales initiative, you need to develop a sound video marketing strategy before you start recording your demo videos.
What problem are you solving for your potential customers? If you’re making a high-level demo video, what questions do viewers ask about your product? What is most unclear about what you sell?
Answering these questions will help you determine the crucial points you need to cover in your product demo video.
Bonus tip: Be mindful of the channel where you intend to publish your product demo videos. The behavior of Facebook users is very much different from those who use Linkedin. Create your videos in a way that resonates with the users of the platform where you minted to publish them.
The best demo videos will do more than walk the audience through how a product works. A quality demo video will also cover how the viewers’ problems are solved, so they are compelled to act after watching the video.
Follow these tips to create awesome product demo videos.
Before diving into your video filming process, determine your goals and the actions you want your audience to take.
Do you want them to sign up for a new account, book a call, or use your discount coupon?
You need to be clear about your goals so when you create your videos; everything is aligned towards directing your viewers to take the correct type of action.
For example, if you want to increase your sign-ups, you’d be better off not asking your viewers to share your video. You should ask them to sign up, instead.
Create a list of all your product’s or service’s features and pick the ones to highlight in your demo video.
For instance, if you’re selling vacuum cleaners, you should highlight its five pieces of detachable nozzles, long battery life, compact size, and easily removable filter.
A single video shouldn’t cover all the features of your product. Otherwise, it’d be too lengthy and overwhelming.
Highlight the top features your audience is looking for, then emphasize how they can help make their lives better.
You can’t go wrong with a good story since it can stir your viewers’ emotions, influencing them to take immediate action after watching your demo video.
Come up with a story that your audience can relate to. Something they’ve gone through themselves, so the story resonates well with them.
For example, suppose you’re selling software that helps product managers improve their team collaboration. In that case, your story can be about how a particular product manager completed his project in half the time it normally would because of your software.
An effective demo video doesn’t have to be overly scripted or requires over-the-top setups.
Make a product demo video that is natural, easy to understand, and highly relatable.
Your product demo videos should feature your products and how your audience can benefit from them. Adding too many animations or effects could distract (or annoy) your audience.
Your viewers need to see and hear your demo videos clearly to appreciate your offer fully.
You need to give them the best possible experience when watching your videos. If they need to squint or lean closer to their device to hear your audio, there’s a good chance they’ll lose interest and click away before they finish watching your demo video.
Invest in the right equipment to ensure your product videos have proper lighting and audio.
You can also outsource demo video production to professionals to get the quality you need without buying the equipment yourself.
If you don’t have the time to create the videos personally, you can always hire video production professionals to make them for you.
Leverage the power of outsourcing by working with skilled freelance video creators from across the globe.
Here at Fiverr, we can help you find the best freelance video creators to help you come up with a product demo video that can increase your audience engagement, sign-ups, or sales.