Good business ideas might get you into the game, but great business ideas can take your business to the top. The faster you sift through all the possibilities to get to that great idea, the better. You'll not only save time and money, but you'll also position yourself to beat competitors to the punch.
How many times have you seen someone rush a product to market only to have it fall flat? Market research is one of the most effective ways not only to determine whether sufficient demand exists for a product or service, but it can also help create that demand. Market research services run the gamut from test marketing to identifying target audiences and generating lead lists.
Polls and surveys help you vet new business ideas to find those that have the most potential to lift your business to the next level. They can simultaneously create intrigue about and demand for the new offering among site visitors, social media followers, and email subscribers. Leverage the digital assets you already have to conduct polls and surveys, including your:
2. Mobile app
3. Social media
Assess the market potential of
User testing is an important component of market research. It is often utilized once an idea has been developed to the point that it's nearly ready for launch. Using experts to test your idea in advance of its launch can help you determine whether it has sufficient merit to proceed, but it can also give you invaluable feedback for modifications that can turn a "good" offering into a great one.
"Develop a Minimally Viable Product for testing, it will help you determine whether customers are truly interested in it and willing to purchase it"
[The 100 Start-up Marketing Strategy to-do list]
Once your idea has been vetted and it's ready for launch, why leave it up to chance? Tap a professional business plan writer who understands brand and product lifecycles in order to write a strategic plan that can make your offering a success. If needed, you can also use this business plan as a vehicle to persuade prospective investors to partner with you or reassure those who already have.
If your idea represents a new entity, the right branding is critical to your ability to successfully engage and motivate members of your target audience to take action. Effective branding translates the vision you have for your business into a compelling form, encompassing nearly every aspect of your brand, including:
1. Brand name and tagline.
2. Mission and vision statements.
3. Visual components of brand identity (colors, logo, imagery).
4. Brand style guide and standards.
5. Marketplace positioning.
6. Unique value propositions.
7. Brand messaging.
If your new idea is an addition to an already-existing brand, graphic design services can help ensure that your new offering fits seamlessly within your family of products or services, and is positioned correctly to engage and motivate your target market.
Introducing your idea to the marketplace with influencer marketing or live action explainers provides the social proof and legitimacy that can instantly:
1. Engage the appropriate target audience.
2. Convince your target audience to act.
3. Explain how to use (or how to buy or order).
4. Tell buyers what their options are.
5. Upsell by promoting upgrades and accessories they might need.
In business, it's common to have many potential projects competing for your attention, even many good ones. Use these tools to develop those ideas you believe have the most potential to take your business to the next level.
Which aspect of business idea development do you think makes the most impact, and why? Let us know in the comments below!