Freelancer Tips

How to Inspire Customer Loyalty

Hannah Curran
October 23, 2017

Being a successful Fiverr doer is about delivering more than one great gig – it's about delivering a great experience that keeps people coming back for more. Developing your own skills as well as your ability to speak with clients and advance their vision will help you develop lasting customer loyalty. Here's how.

Be unique.

You can easily see how many other doers offer services similar to yours with a simple keyword search. Assess your strengths and discover something extra that only you can offer in your category. It may stem from your professional experience, or your unique life history. Tell buyers why you're different.

Communicate regularly.

Once hired, make sure you communicate immediately with your customer. If the customer doesn't provide enough details about what he wants, ask specific questions to get specific answers. The more you learn in the beginning, the easier it is for you to work and deliver what the customer wants.Explaining your process or timeline can also help the customer understand your work and feel more involved. Be honest about your limitations. If the customer requests something that you simply can't deliver, it's better to decline than to agree and end up short. Share weekly updates with your customer. If your estimated delivery time is more than five days, notify them halfway through the process. Updates reassure customers. They also make sure that you and your customer are still on the same page. If you get feedback from a progress report, always try to incorporate the new information with the rest of the project.

Respect the deadline.

Deliver on time. If you're finding that you're running behind the agreed delivery date, notify the customer as soon as possible about an extension. Earlier warning will also give them time to alter their own expectations. If the deadline slip is significant, you may want to consider renegotiating your current fee or providing a discount offer for a future order.

Confirm completion.

Once the final product is delivered, make sure you confirm that the customer approves of the result. This is also a good opportunity to encourage your customer to leave a positive review, or if they're feeling unsatisfied, address and resolve any remaining issues.

Plan for the future.

Once you know a customer, you have the advantage of understanding their business and their needs. You may already have observations and ideas that can be offered as custom gigs. Consider introducing your ideas. This shows your interest in the customer and their business and encourages them to work with you again. You can start this conversation by thanking them for any review they leave.

Stay close.

Working with the same customers takes a lot of guesswork and discovery out of future gigs. It also allows you to experiment or introduce new services in the future that you may not feel completely comfortable offering to new clients. You may also be able to work out long-term pricing commitments that benefit both of you.Treat your good customers well to make your freelance work enjoyable and profitable. And whether or not more orders are expected from them, leave them a review as well to let other Fiverr doers know they are worth working for.

What have you done to encourage customer loyalty? How does working with repeat customers differ from working with first-timers? Share your experiences in the comments below!

Hannah Curran
Hannah Curran is Fiverr's Social Media and Content Manager. Originally from Connecticut, she lives in California and works out of our San Francisco office. Have an idea for the Fiverr blog? Connect with her on LinkedIn.
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