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10 Steps to Help You Gain More Repeat Clients

10 Steps to Help You Gain More Repeat Clients
Fiverr Team

Nicole Leinbach Reyhle is the Founder and Publisher of Retail Minded, the Co-Founder of the Independent Retailer Conference and a regular contributor to various publications. Additionally, Reyhle is the Author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill and has been the Spokesperson for Small Business Saturday from American Express since 2014. Follow Reyhle on Twitter at @RetailMinded.

It’s reported that attracting a new customer costs five times as much as keeping an existing one – yet too often, small businesses overlook the value of an existing consumer. These customers have the potential to deliver strong returns to a business, with one report identifying that 80 percent of future revenue could come from just 20 percent of existing clients. Keeping this in mind, is your business positioned to gain more repeat customers and as a result, sales?

To help generate brand loyalty and increased revenue, consider how the below steps can help you leverage stronger customer retention.

STEP #1: Deliver Projects on Time

While presenting a project to a client on time may seem like a no-brainer to some, it often doesn’t top others priority lists. Clients, on the other hand, expect delivery to be on time or earlier – no exceptions. If you want to keep your clients loyal, make sure you are among those who deliver completed projects on time. Better yet? Deliver them sooner than expected whenever possible.

STEP #2: Surpass Customer Expectations

Whether you aim to deliver completed projects sooner, add an extra something to a customer order without charge or provide unexpected words of advice for clients to implement into their own marketing strategies, going above and beyond what customers expects is always a good thing. If you make this a standard in your own business practices, your customers won’t be able to overlook these details and as a result, will be more likely to return to you when they need to make future purchases.

STEP #3: Welcome Customer Feedback

Your customers have a front row seat to your job performance, so your interest in wanting to know their thoughts on how you do should be a priority. Push any emotions you have aside that may derail you from wanting to gain this insight and instead, welcome customer feedback as a way to improve upon your customer support. Additionally, be sure to encourage customer reviews on This a great way to gain new customers, as well, since online reviews are often what new customers look at before deciding on whom to work with.

STEP #4: Show Gratitude

There are countless reasons to offer thanks to your customers… among them being that without them, you wouldn’t be in business – literally. Recognizing this reality can help you more genuinely show customer gratitude through every stage of your communication with them. During a project, post projects and any other opportunity that presents itself positions you to show gratitude for their support. Offering a courteous tone in your communication goes a long way, as well.

STEP #5: Offer Incentives For Return Business

Consumers are bombarded with brand impressions, promotions and incentives every day that attract them to ultimately spend money. Are you among those offering this? When customers have already enjoyed an experience working with you and then are given an opportunity to save money or gain something in return for the opportunity to do so again, they are more likely to do so. One way to do this is to send an incentive for a project upgrade or free service once you have already delivered and effectively completed another project. The ideas are endless – but the single idea of actually doing so is all you need to get this ball rolling.

STEP #6: Suggest Something They May Need

While it’s impossible to read your client’s minds, it is possible to make suggestions based off their past orders. For example, did they order a caricature that you now offer in an altered version or in black and white? Make sure you inform them of new services or any service that you think would be relevant for them in order to keep them engaged and connected with your services.

STEP #7: Gain Customer Trust

As likely yourself and anyone can attest to, trust has to be earned over time. You simply don’t trust anyone… yet with positive experiences, trust can easily be earned. Keeping this in mind, are you delivering experiences that will earn you trust among your customers? From timely follow through to friendly support to genuine gratitude and of course, outstanding customer care, trust is something that speaks volumes among a customer and a business. If you’re trusted, customers are more likely to want to work with you again – plain and simple.

STEP #8: Create Convenience

Being available 24/7 at is already the best convenience you can offer a customer, but what else are you individually offering them that will make customers want to work with you again and again? When a project is placed with you, are your next steps easy to understand for the customer? Do consumers feel supported in their communication with you? Offer clear, concise and courteous communication to help ease their transaction and overall experience with you. As a result? Customers will appreciate their streamlined experience and will be more likely to return to you for repeat business.

STEP #9: Offer Outstanding Products

The reality is customers want quality work when they hire you – or anyone – to deliver a job for them. Previous customer feedback will help buyers identify who they may want to initially work with, but repeat customers return to those they are 110% satisfied with. A large part of this happiness will be based off of the project or products you have previously completed for them. Customers never forget good work… including yours. Your reward? Repeat sales.

STEP #10: Be the Best You Can Be

It’s no secret that sellers on are among the best around… and you’re a part of that! With your continued efforts in supporting your customers to the best of your ability, you’re that much closer to gaining repeat business and stronger sales success. Being uniquely you is part of the perks of being a Gig seller, so embrace that. Just be sure you do with the customer always top of mind.
Finally, remember that customers are just folks like you and I. Each one has their own traits and characteristics that will make them uniquely them – and sometimes that means not jiving with your unique self. Aim to make every customer happy, but don’t dwell on the ones you may not connect with. Move on, move forward and embrace those that you do. It’s that core audience of repeat customers, after all, that can help keep your business alive and thriving.

Have any tips that have helped you retain customers? Share in the comments below.


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  1. ionpann

    Thanks for the article and very helpful.

  2. avrimusic

    I think your totally right. I think that steps 1-6 are the foundations for building a good and trustworthy relationship with your costumers. Also, you have to ALWAYS deliver high quality work and be the best you can be. You have to treat 5$ costumers as 100$ costumers, you can never know who will be your most valuable and repeated buyer.

    • carrioncutie

      Agreed. Some of my best clients started with $5, and now, I’ve made hundreds off of their repeat buys. Blessings aren’t always right in front of your face!

  3. designdame

    Oh this is great! 

    Very good tips, especially number 6: “suggest something they may need”. 

    Always try and anticipate what your client might need. Example, I offer Kindle cover service, and  after a completed project with a client; I might send a subsequent cover design for free.

     The cover will have the  same tone and theme of the Complete job. This will  spark a new idea for your Client and make him order again from you. Customers feel comfortable working with someone who is interested in what they do.‎

    Thanks again.

  4. arslan104

    Thanks for the article.

  5. grvkumar121

    Great tips and great post. Thank you.

  6. amjadrehman


  7. Seopromotions5

    You sincerely said the truth on retaining clients.thank you!

  8. muhammadvilla

    I almost do all the steps and yeah i have repeat clients too.

  9. hossain836

    Thanks for the article and very helpful.

  10. johnson_laje

    Love this

  11. mdzahedulislam

    Every one should read it.

  12. ashleycantwell


  13. hossain836

    Thanks for your artical.

  14. alfaisalm

    Very important

  15. Airul

    Great tips and great post.

    Thank you,

  16. joysema

    Great post. Very informative.

  17. jayacreator

    very important… Thank you! 🙂

  18. checp_rate

    yes. You are right.

  19. deleciahenry285

    Thank you for the article. All the information shared are important for consistent rapport building with customers.

  20. gilcrist2227

    very nice article. thanks

  21. carolynbutler

    The 80-20 rule works everywhere. This article really provides some great tips

  22. dim9918

    Wow, great post! You really nailed it with this detailed article!
    I aim to provide some quality fitness like this on my own blog, which I have only just started up; so any feedback or visits would be very helpful and most gratefully received! The link is: – thank you!

  23. sumon6363

    Thank you.You are Right

  24. nirkri

    Yes i do some of these and get repeated clients. I offer speed delivery and bonus services for repeated clients – Good Luck

  25. jubaerdr

    Thank you for this helpful Article 🙂

  26. joseposiemo

    very very helpful article, I like it.

  27. Jody

    You really found a way to make this whole preoscs easier.

  28. uk_voice_duncan

    Its all about customer service isn’t it. I do British Voice overs and I am a new start up and I am pleased about the positive feedback I receive and I take it to heart and respond with either adjusting my Gig to match the feedback I get or go back to my customers with more questions on how I can improve my service.

    Great Article

  29. tanjinajahan

    Undoubtedly all of the effective ideas are mentioned in a superb way. The honesty and convincing skill with genuine services are the best to get repeat clients again and again.

    Thanks for this amazing article.

  30. marylaura

    this are very good tips that i have youse one or two times for my customers and it worked out perfectly

  31. abukahar7

    Oh this is great!

  32. “There’s certainly a lot to find out about this subject. I love all of the points you made.”

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