When it comes to getting your business message across and engaging with your customers, video marketing is one of the most powerful channels you can use. Video is a great way to grab attention — from whiteboards to intros, and promotions to editing. Here at Fiverr, we’ve got you covered. Because we understand the power of video, we’re pleased to introduce two new services for buyers and sellers — Live Action Explainers, and Short Video Ads.
These services let buyers take advantage of powerful, punchy, engaging media, and give our sellers more ways to use their skills and talents to grow your business. You may be wondering, what’s the ideal way to use each service? We’re glad you asked — here’s our breakdown of what you can expect from each, and why you might choose to use it in your video marketing.
Short-form video ads typically run for fewer than 15 seconds, and are designed to get your key message and product across as quickly as possible. These types of short ads are a great way to reinforce your messaging, and are best used as a supplement to your other advertising and marketing channels. And like most marketing materials, they need a strong call to action.
Short video ads are best used to drive action as well as reinforce and remind people about your brand and products. They’re ideal for sharing on social media sites, and placing as pre-roll or mid-roll ads on YouTube or other video marketing channels.
Google says that these ads are best used in three ways — tease, amplify, and echo.
The most important aspects of short video ads are:
Why not review our short video ad Gigs today and take your video marketing to the next level?
Live action explainer videos are great for putting a human face on a digital business. Trust is in short supply online, and one of the best ways to build that trust is through creating connections with people. We’re naturally drawn to human faces and voices, so an explainer video that shares useful information from a real person, in a friendly, approachable way is great for engaging with your customers.
Live action videos make your company more real to your audience. When you want your customers to feel like individuals, this type of content is great for helping everyone feel valued. Live action explainers can also be a fantastic part of your customer service and self-diagnosis strategy, giving people the information and insight they need to learn about your products and services.
Here’s how to make the most of this powerful type of video marketing.
Explore our live action explainer videos now to learn how they can help you. There you have it. Two great new video marketing services that you can start taking advantage immediately. Head on over to our video section now and you’ll find the perfect, engaging video Gigs to help you grab attention.
Still not sure if Live Action Explainers or Short Video Ads are right for your business? Ask us your questions in the comments below!