Gig Economy News: It's The Little Things

Last week we dove into the decadence of the holiday season, but for this week’s Gig Economy News we thought it would be a good idea to take a step back and focus on the smaller things in life. It’s easy to go overboard at this time of year, but it’s also important to remember that there is a value to minimalism and selectivity as well. Read on for our finds from around the web on how quality, not quantity, can help drive your business forward this holiday season.

A Sleek Site

Deck the halls all you want, but there’s a lot to be said for keeping your website clean and clutter-free all year round. We know that the bells and whistles are tempting, but they can also be overwhelming to your site visitors and there’s a lot to be said for the benefits of a minimalist website. We speak with an expert who has really convinced us that less is more when it comes to web design.

Patience is a Virtue

You may want it all, and you may want it now, but in business as in life, good things often come to those who wait. A solid business plan can take time to reach its full potential, but the payoff is so worth the wait. If you’re skeptical, then check out this interview with a founder whose business took 17 years to reach the incredible success it has found today.

#Strategy

Instagram is one of the most important spaces for a small business to be today. At the same time, we’ve heard from many of our entrepreneurs that the hashtag system can be confusing and overwhelming for a newbie. With hashtags, strategy is more important than you might realize and using the right hashtags will get you much further than just throwing as many as you can on a post and hoping for the best. We got the inside scoop from a hashtag expert to help you get picture perfect posts.

Spend Less, Get More

They say you get what you pay for, but recent research shows that when it comes to online marketing, the exact opposite might be true! If you feel like you’re throwing money around this holiday season, your marketing expenses are a great place to consider cutting back so you’ll have more funds for other things. Check out this expose on why spending more may actually not be helping your bottom line. How are you staying strategic this holiday season? Tell us in the comments!