Business Tips

Future of Design: Art of Doing at frog design

Adam Winograd
March 15, 2019

It seems like the sky's the limit for design—but what's on the immediate horizon? On February 28th, Fiverr and frog design hosted the latest in our "Art of Doing" event series, this time focused on the future of design.

This was Fiverr’s first time partnering with frog design, one of the preeminent user experience and design firms globally, with offices in San Francisco, Austin, New York, Shanghai, Milan and many more. The discussion—open to freelancers, designers, creative agencies, brands and more—featured incredible industry professionals, including: Meghan Scanlon, SVP of Design, Live Nation/Ticketmaster Tim Holley, Former VP of Product at SoulCycle and Etsy Karin Giefer, Executive Creative Director, Frog Lee Rotenberg, Founder of Ivy (acquired by Houzz) Martin Strutz, Director of Product and Co-Founder of And Co from Fiverr The panel was moderated by New York Times product designer Dalit Shalom, who infused the talk with her own thoughtful observations on the future of design from her seat at the world’s leading newspaper.

Our conversation, held at at frog’s gorgeous studio space in DUMBO, deeply explored hot button issues in the product and user experience design world today, including “designing with empathy,” bridging the digital and physical divide, dark or nefarious UX, and the importance of user data and the ethical quandaries surrounding data collection in general.

When looking toward the future of design and upcoming trends, many of the panelists agreed that voice AI (Amazon Alexa, Google Home, etc) would continue to make huge inroads in adoption and acceptance. The panelists also foresee the increasing importance of design internally at organizations, as more and more departments adopt a “design thinking” approach that puts the customer at the center of all product and branding considerations.

Essentially, design will not only be the province of graphic and product designers in the future, but everyone will increasingly come to consider themselves as “designers” in their field. tuned for details about our next “Art of Doing” event, coming soon to a city near you!

What conversations would like to hear about the art of doing? Leave us your suggestions in the comments below!

Adam Winograd
Brand Marketing Manager at Fiverr. Adam is responsible for ideation and execution of integrated online and offline brand campaigns and activations, including sponsorships, partnerships, content experiences, and collaborations.
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