Understanding how your business is doing is vital to staying on track as a business. Whether it’s making a certain amount of money by a certain time, increasing your site traffic to a specific number, or any other benchmark, analytic tools will tell you everything that you have to know. The good news is that you don’t need to spend a fortune to keep yourself on track to meet your revenue objectives or other business goals.There are plenty of free analytic tools out there that you can rely on. They’re just a quick and easy installation away from helping you keep track of all of your business goals. Here are some of the best ones that we could find.
It’s hardly a surprise that the Internet giant and search engine leader also provides businesses with a free, easy-to-use analytic tool to measure business performance. For a free tool, it offers a lot, which makes it the perfect solution for businesses that don’t yet have the budget to afford a more sophisticated analytic tool. Google Analytics allows you to establish your marketing goals and then empowers you to satisfy said goals by showing you numerous, relevant data. This includes conversion rates, page views and site visitor information. On top of all that, it’s also relatively easy to set up. Definitely the best place to start.
This analytic tool is extremely valuable to any business, primarily because it approaches the entire concept of site metrics in a completely revolutionary way. Instead of relying on pure, hard numbers—which can become tiresome and rote for some business owners—Clicktale relies on heat maps to help business owners make sense of what’s going on with their important site information. These heat maps let business owners see exactly where customers and site visitors have perused while on their site. This can instantly open your eyes and inform you about what parts of your site are the most popular and which have so much friction that customers and site visitors don’t interact properly with them. As with Google Analytics, installing this tool is a cinch. Simply add some lines of code to the pages that you wish to keep track of. If you’re feeling particularly creative and motivated, you could even install this analytic tool in addition to a more traditional one like Google Analytics.
Clicky is the analytic tool that allows you to keep track of as many as 3000 page views a day on your website. This free tool lets you keep track of individual site visitors, filtering and a couple of additional factors of site monitoring, too. The data that you will gather through these efforts is available for a 30-day period.If you find the very basic free version good already, you may want to consider upgrading to the paid version, which will open up your possibilities even further. More expensive pricing plans include up to 5,000,000 page views a day to track, heat maps and uptime monitoring across many different websites. On another note, Clicky has a very good reputation when it comes to customer support and service. Emails are known to be answered by tech-support people in a very short amount of time.
There’s nothing worse than operating a business, but not being able to measure important statistics and metrics. After all, you want to know precisely if you’re meeting your business goals such as the number of site visitors, subscribers and leads that have actually converted. With these great and free analytic tools, you’ll not need to wonder anymore.Thanks to the insight that these exceptional tools provide to business owners, keeping track of business goals has never been easier or clearer. Now, you can set your marketing and production plans with greater certainty because you’ll have the data you need to move forward.