Business Tips

Color Design: The Primary Marketing Tool

Hannah Curran
July 14, 2017

Have you noticed how many organic brands use the color green? That's because green makes us think of plants and nature, which people associate with good health. Warm colors (red, yellow, orange) make us feel energetic and powerful. Cool colors (blue, green, purple) make us feel safe and peaceful. That's because color psychology is powerful stuff.

Colors pop in your mind before the pictures or images they portray. Think of the red and yellow of one of the world's most successful brands, McDonald's. Its iconic sign is even named after a color – the golden arches! Color experts know how colors elicit certain thoughts and emotions from us and use that knowledge to help you connect with customers before they even know your name. So before you commission a graphic designer or marketing specialist, consider hiring a Fiverr freelancer with color design expertise.

Setting a mood with color Want people thinking about personal power in your gym? The color red is a good start – but which shade of red? Dark or light? Bold or muted? You want something energizing for people who are working out, without being glaring or annoying. A color expert like Kazdenedits will find the exact color you need, adjusted for both digital and printed media.

Creating a palette
You picked the perfect blue for your salon, but you don't want every surface to be the same color. For a complete, dynamic look, get an entire palette of colors in your designs from a Fiverr doer like Jackietrades.

A full-color palette has between four and 24 colors that look good together without clashing. Your perfect blue can be the main color, but a palette will give you the best gray and alternative shades of blue shade to go with it. The palette will give you enough options for the surfaces, trim, and accents in your salon to create a cohesive look without being overwhelming.

Complete consultation Color consultants can also help if you don't have any specific ideas. Just describe your business and your relationship with customers. If you have an image with a color you like but don't know what the shade is called, Cashpawz can extract colors from the image and make a palette.

Once you have the perfect color palette, give it to your graphic designers and let the next step of the creative process begin. Whatever's on your mind, there's a Fiverr doer who can help visualize it for you.

Are your business colors clashing? Have you ever worked with a color designer to help brand your business? Share your stories in the comments below!

Hannah Curran
Hannah Curran is Fiverr's Social Media and Content Manager. Originally from Connecticut, she lives in California and works out of our San Francisco office. Have an idea for the Fiverr blog? Connect with her on LinkedIn.
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