While TikTok may have started as a social platform riddled with Gen-Zers and viral dance challenges, TikTok has grown to become a marketing gold mine for brands and businesses. With over 1 billion monthly active users, TikTok has grown into a ripe playing field full of opportunities for businesses that are looking to expand their marketing efforts. If you're new to TikTok and are looking for impactful ways to get started, here are just a few worthy TikTok marketing trends to try out.
If you're a business and are curious about how to grow a presence on TikTok, here are some of the best marketing trends to hop on.
A classic marketing trend for businesses is to promote their products and services through collaborations with TikTok influencers. Like other social platforms, TikTok also has a growing list of social celebrity status influencers and micro-influencers. As the name suggests, TikTok influencers have an alluring ability to influence their vast number of followers. These loyal followers regularly like, comment, and engage with the influencer's content on the platform. Because of this loyalty, an influencer's audience is more inclined to purchase a product or service that comes highly recommended by the influencer.
It's important to note that when choosing an influencer, select an individual your business is proud to publicly collaborate with. Take into account the influencer's values, behavior, and other brand partnerships to see if they conduct themselves in a way that aligns with and upholds your brand's image.
Another marketing trend businesses can use on TikTok is to create a branded hashtag challenge. This is when a business establishes a unique hashtag and asks followers to develop their own content using that hashtag. If the hashtag gets a high amount of engagement, it increases brand awareness and if the hashtag challenge becomes super successful, it can go viral and gain even more media exposure.
A good example of a successful branded hashtag challenge was Chipotle's #ChipotleRoyalty challenge. In collaboration with influencer David Dobrik, the challenge encouraged users to create a video telling the world why their Chipotle order is the best. Users submitted their original content using the hashtag #ChipotleRoyalty and videos were reviewed by Dobrik and Chipotle executive chef Chad Brauze. The judges would choose three winners to receive $10,000 and feature the winning orders as menu items for a limited time on the Chipotle app and website. The campaign was a success and spread Chipotle's marketing efforts beyond TikTok to popular news and media outlets.
Another rising TikTok social marketing trend for businesses is TikTok advertising. Advertisements on TikTok are relatively new, which is appealing for businesses because the platform isn't crawling with other competitors—yet. Through TikTok For Business, brands can create a variety of paid ads including in-feed advertisements, sponsored hashtags, and homepage banner ads. Marketers can narrow down the focus and audience of their ad by targeting specific age ranges, demographics, locations, and by targeting users who view related content.
Music tends to make everything better, and on TikTok, music is a necessity. 80% of the top performing videos in 2021 included music, which is why using trending songs on your videos is a key component when creating your TikTok marketing strategy. If you notice that videos you create using a trending song seem to get more views, it's not a mistake. The TikTok algorithm categorizes your video and serves it to users who have already interacted with the particular trend.
Another reason to use trending songs? Users want to hear it. According to Music Business Worldwide, 67% of TikTokers would rather see videos or ads from brands that feature trending TikTok songs. While it may be true that no one necessarily wants to see ads, it's a key asset in marketing—and if you're going to create ads, you might as well cater them to the people who will see them.
TikTok is brimming with marketing opportunities for businesses and brands. Whether you utilize influencer marketing, trending songs, TikTok advertisement, or a mix of all these marketing TikTok trends, the positive results stemming from your business' TikTok presence may pleasantly surprise you. For more marketing and business topics, be sure to explore all the blog content and talent via Fiverr.