If you’ve decided to go all-in with your content marketing efforts, you’ll need several types of content to engage your audience at every stage of the sales funnel.
Blog posts, infographics, videos, and social media posts are great for prospects at the top of the funnel. But if you want to convince them to take action, you also need bottom-of-the-funnel content like case studies.
Find out the four ways in which publishing a case study can fuel your business growth:
1: Showcasing Your Expertise to Establish Brand Authority
Case studies outline the steps you took to solve a particular problem or achieve a certain goal for your clients. This makes them perfect for showcasing how good you are at your job and proving that you know the ins and outs of your industry.
Instead of just listing out what you can do, you’ll be backing up your claims with proof. People are more likely to trust your authority in the field if you can prove that you know what you’re doing.
2: Providing Social Proof to Win Trust
People seek social proof before they commit to spending their money on anything—whether it’s a product or service. Instead of taking a company for its word, they want to make sure that other customers or clients are vouching for them.
In fact, 92% of consumers read at least one review before they decide to buy something.
Case studies act as social proof as they outline real customer experiences along with real results. Although they don’t come directly from the customer, they still satisfy the need for social proof because they highlight real customer stories. This makes them highly effective for winning the trust of prospective clients and customers, which eventually helps with lead generation.
3: Creating Valuable Linking Opportunities
People love linking to case studies because they need proof to back up their claims.
Take a look at the articles on leading publishers like Forbes, for example. Whether they’re writing blog posts and articles or hosting webinars, a detailed and relevant case study adds credibility to their claim.
The more case studies you publish, the more links you’ll get from authority sites in a relevant niche. Not only will this send traffic to your site, but it also enhances your backlink profile and thus, improves your ranking in relevant searches. So publishing case studies also help with your search engine optimization (SEO) efforts.
4: Showcasing Specific Service/Product Features in Context
You may cater to different types of customers in different industries, and each of them will have a unique reason for needing your product or service.
Case studies are perfect for putting a certain product or service feature in context for each of those customers. You’ll be able to highlight the unique benefits of certain approaches, features, or solutions using different case studies.
Case studies allow you to promote the same product or service in different ways by focusing on a unique aspect every time.
Perhaps you provide social media marketing services, for example. For one case study, you can talk about how you helped a client expand their reach with social media marketing. You can also create one that explores how you helped another client launch a new product through social media.
Similarly, you’ll be able to publish multiple case studies highlighting a different challenge, result, or goal each time.
Dominate Your Industry Using Case Studies
As you can see, there are plenty of reasons why you should start publishing case studies to fuel your business growth.
The big problem is they’re time-consuming to put together. From collecting data to organizing them in a way that makes sense, it may take days or even weeks to publish a single case study.
If you ever find yourself struggling to publish more case studies, work with Fiverr’s handpicked writers who specialize in developing compelling case studies in multiple industries.