5 Ways to Leverage Freelancers When You’re Self-Employed

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Just because you work for yourself doesn't mean you need to do everything yourself.

Resolved to start your own business in 2018? With 35% of the U.S. workforce now self-employed, this is the new economy—and unfortunately for freelancers and solopreneurs, it’s sink or swim.

As a business grows, solopreneurs become increasingly busy as the jack-of-all-trades. Your day-to-day consists of administration, accounting, customer service, sales, website development, marketing, and business strategy—and that’s before you even tackle your inbox! While you might think it’s a good thing to be busy 24/7, you also need a more efficient and profitable way of getting sh#! done.

Successful businesses have one thing in common—they outsource tasks. Hiring reasonably priced and quality help is critical to growing a business. You can’t do everything, so outsourcing can grow your bottom line and save you the headache of doing tasks you don’t enjoy or are not an expert in.

What should you outsource?

So, how do you know what you can accomplish yourself to launch your business and what should you outsource as a newbie entrepreneur? Danish Nadeem, Fiverr buyer and founder of Fishingnotes.com and Catchtracker.com, says his decision was made “based on unique project needs, limited budget, and a short timeframe,” adding that “my apps are unique, and they required a unique skill set to be marketable.”

Here’s what to consider:

  • Examine your own skill set. What are the tasks you can’t do without? What are your strengths?
  • Make a list of all the things you are not an expert in or don’t enjoy doing. For these tasks, outsourcing is the best answer.
  • Once you have developed a list to outsource, delegate away!
Here are five tasks you can outsource:
1. Business services

Administrative tasks can be daunting, especially as a new entrepreneur. Thankfully, support is near. As your business finds its footing, you can outsource talent to assist with business plan writing to guide you through each stage of starting, managing, and growing your business. And you can also get an outsider’s perspective on branding to help with slogan creation, mission statements, and even your business name.

After you’ve tackled the basics, if you’re looking for a right-hand person, Fiverr’s virtual assistants can help you with day-to-day administrative tasks like project management and data entry. Sometimes menial tasks can bog you down, so outsourcing this type of can be very valuable.

2. Graphics and design

Some people spend hours making one graphic, only to have it end up looking like a hot mess. Despite reading all the books on the principles of eye-catching design – contrast, repetition, alignment, and proximity – your final product is unbranded, crowded, and pixelated. And you’ve just wasted hours of your day.

All this means that graphic design is a great task to outsource. At the most basic level, you can tap into the Fiverr marketplace to create a logo for your business, then as you work toward developing your business, advance to outsourcing tasks like business cards, flyers, web design, social media design, presentation design, and more.

3. Programming and development

CSS and HTML are an acquired skill, that’s for sure. It takes weeks, months, and sometimes even years to master complex web development tasks like setting up a WordPress site, eCommerce integrations, or other content management systems. This is where Fiverr talent can help. Any of the above tasks can be managed externally, so you can avoid hitting your head against your desk in frustration.

4. Copywriting

Wordsmiths are often born, not bred, and people who tend to excel with numbers and quantitative task often lack writing skills. With Google now focusing on ranking high-quality content in its search engine, it’s more important than ever to delegate content creation, strategy, and promotion. Beyond offering favorable search results for your new business, good content also has an effect on social media success.

So, after you’ve completed the basic tasks associated with building your brand, take the time to invest in website content and blogging.

5. Video and animation

Video and animation is on trend with marketers in 2017 – and rightfully so. Video has a track record for improving customer trust, conversions, social engagement, memory retention, and even time a user spends on your site. If a picture is worth 1,000 words, video and animation is worth 1 million. Businesses of all sizes and customer bases can leverage video to further explain complex topics, your brand, or unique differentiators. There are also endless video formats available to display your content. Whiteboard and explainer videos, logo animation, spokesperson videos, and even promotional or branded videos are all popular formats – and are things that Fiverr’s doers specialize in.

Making the decision to outsource can set your business on a strong path to success. Look for Fiverr doer ratings, work samples, and don’t be afraid to hire someone newer who has good project examples. Need a little help getting started? Tell us what you’re committing to do this year and we might just give you $500 in Fiverr credit to get sh#! done.

Has Fiverr helped your business grow? Tell us about your experience in the comments below!

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Hannah Curran
Hannah Curran is Fiverr's Social Media and Content Manager. Originally from Connecticut, she lives in California and works out of our San Francisco office. Have an idea for the Fiverr blog? Connect with her on LinkedIn.

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