Logo Design

The Backstories Behind 10 Famous Brand Logos

By
Rob Janoff
|
March 26, 2018

We're celebrating a week with the renowned graphic designer and newly-minted Fiverr Pro Rob Janoff by doing a deep dive on logo design —and there's no better place to begin than by looking back at the origins of already-iconic logos. These brands may be household names now, but they had to get their start somewhere. Getting a killer logo was a crucial stepping stone on the way to achieving the international recognition they enjoy today.

Check out the #MadeOnFiverr infographic below to see how designers like Rob helped Nike, Google, Apple, and more distill their brands into an impactful icon. Want to see your brand identity on this list? Message Rob Janoff on Fiverr Pro for the chance to chance to have him design your next logo. But hurry—Rob's Gig is only open through 3/30!

What are some of your favorite logos? Did we leave any out? Tell us in the comments below!

Rob Janoff
Legendary graphic designer Rob Janoff is perhaps best known for creating the iconic Apple logo in 1977. Rob has gone on to work with companies as diverse as IBM, Intel, DinersClub International, Kraft Foods, Frangelico Liqueur, Kleenex, Payless Shoes, Simon & Shuster, John Deere and more. Over the past six years, he has been working internationally with his Australian business partner for companies such as Lucas UK, Crooz Japan, and LJ Hooker Australia. Now on Fiverr Pro, Rob Janoff and his studio are a team of creatives with an unparalleled track record of success. Send him a message on Fiverr to get started on your brilliant new brand.
Marketing Executive Priorities
Business News
Top Priorities for Marketing Executives
Fiverr has released its second annual report detailing the urgent needs and top priorities of marketing executives in the U.S.
Holiday Season
Business News
Fiverr Research Reveals How Retailers and e-Commerce Brands are Tackling the Shortened Holiday Season
Retailers are investing in AI (70%), social media ads (39%), influencer marketing campaigns (35%), email marketing (33%), and SEO (29%).
Finance Priorities
Business News
Top Priorities for Finance Executives
Fiverr has released a comprehensive report detailing the urgent needs of finance executives in the U.S. 
Choose a language
Check mark icon
English
Deutsch
Français