If there’s one thing we can learn from the success of platforms like TikTok and Instagram Reels, it’s this:
Video content doesn’t have to be lengthy to generate engagement.
Unlike written content where longer is often better, shorter videos are perfect for the age of digital immediacy. Everyone wants everything—be it videos or online courses—to deliver useful information fast. For social media users, short-form videos are perfect for satiating their need for quick learning experiences or even entertainment.
According to HubSpot’s 2022 Marketing Industry Survey, short-form video has the highest ROI out of all social media content. That’s why 30% of marketers prioritized short-form videos in their marketing budget this year.
YouTube Shorts is Google’s answer to TikTok, which disrupted the video-sharing industry during the pandemic.
Unlike regular YouTube uploads, YouTube Shorts are capped at 60 seconds maximum. This allowed creators to create quick, daily videos that resonate with their audience on a personal level.
Before globally launching in July of 2021, YouTube Shorts amassed billions of daily views in its beta version. Just a year later in 2022, the short-form video sharing platform cracked the 5-trillion mark in overall views.
As a marketing tool, YouTube Shorts offers a convenient and easy way to consistently publish bite-sized videos.
Its main advantage is it taps into YouTube’s already-massive user base and reliable engagement performance. It also comes with a set of handy editing features, like:
While these features are designed to be beginner-friendly, they’re surprisingly versatile enough for professional video editors. It’s easy to discern rushed videos created within minutes from professionally-made clips that are polished to perfection.
To use YouTube Shorts for marketing, here are five proven tips you should remember:
Most, if not all, of the popular YouTube Shorts, don’t have an intro. They often start with a question or thought-provoking statement followed immediately by the main “meat” of the content.
If you don’t want to use the green screen effect, limit the number of people and objects in your background. That’s why picking a good location for your YouTube Shorts should always be your first step.
The key to video marketing success is to research your audience, understand their problems, and deliver content to help them. It’s acceptable to upload random Shorts for the sake of humanizing your brand, but your strategy should revolve around meaningful content topics.
YouTube Shorts comes with a built-in scheduler, which lets you publish your video at a specific time. Use this to align your publishing strategy with your target audience’s behavior and maximize views.
Ideally, your video should include bits that encourage readers to leave comments, like asking a question or requesting feedback. You can also spur engagement by addressing viewers in your video’s description.
YouTube Shorts can provide marketers with an easy and accessible channel for reaching a wider audience. To stand out, be sure to develop a YouTube Shorts social marketing strategy and make each video count.
You can count on Fiverr’s collective of highly skilled video marketing professionals to create the perfect YouTube Shorts strategy for your brand. Good luck!
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