Are you using YouTube to promote your business yet? If not, you'd better start now (or even better, yesterday). With 1.9 billion monthly users, YouTube covers almost one-third of the Internet population. Plus, on mobile alone, it reaches more 18 to 34-year-olds than any US TV network. And the YouTube app has been installed 5 billion times from the Play Store. Bottom line: you can't ignore YouTube as a platform for marketing your business.
If you're not used to creating videos, you might not know where to start. And that large audience means there's a heck of a lot of competition. Let's face it. Creating videos and launching a successful YouTube channel can be a lot of work. But it doesn't need to be. You can get a lot of the video marketing services you need to make it a smooth and easy process right here on Fiverr. In this guide we are going to show you:
By the end, you will know exactly how to use Fiverr to create your video channel from scratch, and use YouTube successfully to grow your business.
According to Cisco online video will make up 82% of all internet traffic by 2021, with live videos leading the trend (ref: techcrunch)
If you're using YouTube as part of your email marketing funnel, you'll create an opt-in form. This can pop up when people land on your site, appear after they have looked at some content, or sit permanently in the sidebar or within your content. Most opt-in forms include a lead magnet to encourage people to sign up. This can be a YouTube video.
Since most content on YouTube is available for free, consider making your lead magnet video private or unlisted. If your subscribers can't get access any other way, that makes it a real incentive to join your list. Once people are on your email list, you can set up an email marketing sequence to boost their engagement with your YouTube channel.
Create videos that answer common questions about your business, then share these via email. In fact, include video regularly as part of your content. One study shows that just adding the word "video" to the email subject line boosts open rates by 19%.
The best way to get more subscribers on YouTube? Ask people to subscribe (Brian Dean - Backlinko)
With so many YouTube users, it's essential to optimize your videos to get more click-throughs therefore views. That means looking after your:
You also have to pay attention to running your own promotions and gaining subscribers by collaborating with other YouTube users. Let's look at each of these in turn...
Your video title, thumbnail and description are crucial factors in determining whether people will click on your video or not. Bottom line: If YouTube viewers do not click on your video, then you're sending a very bad signal which will directly affect your rankings and visibility. Make no mistake: your video title, apart of being a primary SEO ranking factor it's what people see first. Make sure it stands out to get more click-throughs. Consider getting expert help from a Fiverr creative writer so you get a channel title that wows potential subscribers.
It's important to show your best content to new visitors to your YouTube profile. That's why you should customize the layout of your channel. Some good ways to make your channel more appealing include:
Doing all this can be time consuming so consider hiring a Fiverr expert to make your channel pop!
YouTube has great search features. It is a Google company, after all. So it shouldn't be a surprise that if you want people to find your videos, you'll have to do some YouTube SEO.First, find out what people are looking for by typing in your keywords and looking at the autocomplete entries. Another tip is to check out the most popular videos in your category and see what keywords they're optimized for.
Hint: check out the title and description for a head start on this. You can also use the vidIQ Chrome extension to see if there are any tags.
Search for the same keywords in Google. When you're done, you'll have a list of keywords to use in optimizing your video main SEO elements such as the video title, description and tags. Again, SEO is a specialist task, so consider hiring a YouTube SEO expert on Fiverr if you want to get this right.
You can also promote your videos by using ads on YouTube. A common way to do this is via a Google Ads (formerly AdWords) campaign. This involves:
You can also use short bumper ads of 6 seconds or less that show before a video. Consider getting help with creating your YouTube advertising strategy and campaigns so you can achieve maximum reach.
Cross-promotion is always a good strategy, as it gives each person access to a new audience. It works well on YouTube, too. First, you'll need to find someone with a similar size audience and reach who covers a topic that will interest your subscribers. Then you can work together on a video. Interviews and talking heads videos are two examples. Done right, collaboration can help you engineer a dramatic increase in video views and channel subscriber numbers.
Collaborating is one of the fastest ways to build an audience on YouTube, and to build relationships inside the vibrant and active community of creators (YouTube creator academy)
Finally, consider using channel cards. These let you add links, images and calls to action within your video to keep your audience engaged by adding an interactive element.
That's it! Follow these tips and you'll soon be able to have a thriving YouTube channel that grows your business, with the help of our experts on Fiverr.
Useful YouTube Resources