User Surveys: How to Get the Most From Your Audience

Understanding customer needs is crucial to business growth. Naturally, you can’t rely on hearsay and assumptions to confirm what consumers want; instead, you have to ask.

User surveys can help you make informed decisions, ensure customer satisfaction, and identify areas for improvement. In this article, we’ll do a deep dive into user surveys so you can use them for your business.

What Is a Customer Survey?

Customer surveys are a popular method for collecting user feedback. They let businesses understand customer expectations, measure satisfaction, and gauge interest in your brand or products. This information is used to shape your business plan, retain current customers, and even attract new target audiences.

What Are the Benefits of Customer Surveys?

Here’s a look at the main advantages of utilizing customer surveys:

• Get valuable insights: What are your customers thinking about? What do they want from your brand? Will they keep buying from your business in the foreseeable future? You’ll never know unless you ask. With customer surveys, you can uncover opportunities for growth and ways to improve the buyer experience.
• Identify priorities: It can be difficult to determine the main priorities of your business based on assumptions alone. To identify the most effective ways to spend your budget, user surveys help reveal what your main objectives and priorities should be based on what customers want. You can also identify the main products or services customers love and invest money to improve them.
• Improve customer retention: A 5% boost in customer retention can increase profits by 25% to 95%. Instead of attracting new customers all the time, you want to keep the ones you already have. With customer surveys, you can identify marketing tactics or incentives to keep customers loyal to your business.

How to Make a Customer Survey

Let’s take a look at the main steps for creating effective customer surveys.

1. Ask the Right Questions

A customer survey must have a clear goal. Do you want to collect feedback about a group of products or services? Do you want to learn more about customer satisfaction or planned purchases? Based on your answers, you can create questions and accomplish your research objectives.

For example, a fashion retailer may ask the following questions to figure out their brand strategy:

• What type of marketing campaigns would you like to see from our brand?
• What can fashion brands do to remain relevant among consumers?
• What actions would you appreciate from fashion brands specifically?

All questions must be clear and straightforward. It’s also best to keep the survey short; otherwise, customers won’t be motivated to complete the survey.

2. Build Your Survey

With the right tools, you can easily build a professional-looking survey. Free tools like Google Forms and Typeform let you create user-friendly questionnaires and collect responses with zero hassle. Once you’re done, you easily send the link to the form to your respondents.

3. Offer Incentives

Consumers can easily receive your survey via email or social media—but will they answer them? A study found the average response rate for email surveys is 24.8%, which means most customers will likely ignore your online forms. To put the odds in your favor, you can offer incentives like discounts and gift cards in exchange for completing the survey.

The Path Magazine lets respondents enter their giveaway. Lucky winners can get a $100 Amazon gift card, while three winners could receive a $25 gift card.

How to Get the Most Out of Customer Surveys?

Customer surveys help you find the most effective ways to make your business thrive. Hopefully, our short guide has helped you take the first steps towards creating an effective customer survey for your business.

Not everyone has the time to create survey forms and distribute them to respondents. We highly recommend getting in touch with Fiverr market research experts who can help you get actionable insights from consumers.

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