Spring 2022 Small Business Needs Index: Entrepreneurship On The Rise and Growing Interest in Web 3.0

Fiverr Team
April 7, 2022
small business

Roughly 1 in 3 Americans quit their jobs since the pandemic to start their own businesses. Applications in the U.S. for new businesses soared in 2021, hitting 5.4 million. Based on an analysis of trending search data from the Fiverr platform, two trends or collective service areas are emerging for small businesses at the moment: (1) services that help get a new business up and running and (2) blockchain and crypto-related services. 

Because of the massive influx of new business created in 2021, it has become abundantly clear that these business owners are tapping into service providers who can help them with the ins and outs of starting something new. Having a great idea is just the beginning. But just because someone starts a business doesn’t mean they are automatically an expert in how to get it up and running and market it. The data shows us that services meant to help them raise money, save time, promote their business and provide a seamless, hassle-free experience are at the top of small business owner’s lists. 

At the same time, small business owners are also looking at new ways to maximize profits and revenues. As Web 3.0 becomes more prevalent, entrepreneurs are familiarizing themselves with the technology and figuring out how they can implement it into their business models. Forward-thinking businesses are exploring how they can promote themselves in the Metaverse, how they can create strategies for crypto and crypto payments and in what ways they can use the technology around NFTs to authenticate their work.

Trending Global Searches:

Starting something new

Start a new business 

  • Logistic Website, +268% 
  • Fundraising Promotion, +234% 
  •, +204%

New business promotion

  • Promotional video ad, +453%
  • Social Media Content Manager, +361%
  • Google Ads Adwords Ppc Campaign, +193%

Exploring new trends


  • 3D Cad Modeling, +297%
  • Bloxburg house builder, +181%
  • 3D Art, +167%


  • NFT ART, +3504% 
  • NFT Marketplace, +428%
  • NFT Promotion, +289% 


  • Crypto whitepaper, +248%
  • Crypto logo, +185%
  • Crypto promotion, +174%

Fiverr’s Small Business Needs Index also breaks down the fastest growing and most popular searches for businesses in Australia, Germany, Israel, the Netherlands, Spain, the U.K., and the U.S. A country-by-country breakdown is viewable here.

Fiverr Team
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