Content Marketing

Should You Hire a Ghostwriter? And How to Do It

Kate Devery
January 6, 2020

So you want to produce engaging content, but you're not sure how to start...Don't worry—you're not alone! Tons of top-level industry professionals rely on creative talent to develop work for them, and the good news is that you can also take advantage of these opportunities to boost your content strategy. Hiring a ghostwriter to capture your style and promote your message is a great way to streamline your business.

Not to mention, it frees you up to focus on projects that drive revenue, rather than you being a full-time copywriter. If you find yourself grasping at straws to keep your head above water, take a second to ask yourself, "Should I hire a ghostwriter?" If the answer's yes, here's how to do it:

Why a Ghostwriter Can Help

Hiring a ghostwriter helps you execute projects and stay consistent. As a business owner or manager, you wear many hats on a daily basis. One minute you're changing website copy to update new products, and the next you're crafting a schedule to maintain social media posts throughout the week. Needless to say, you can't do it all and still produce engaging content on a regular basis—a ghostwriter can!

Since a ghostwriter is someone you hire to write an assignment under your byline, you can find someone to complete a single project or have them write a variety of content to meet your goals. For instance, you can hire someone to write...

  • Blog posts
  • Newsletter copy
  • Landing pages
  • Product descriptions
  • Buying guides
  • Ebooks
  • Social media captions

Anything that includes words—you can hire someone to write them. Most of all, you can do this under a timeline that fits your schedule and budget. Of course, your content needs will determine the type of writer you want, but hiring a ghostwriter on Fiverr is a simple process that gives you an opportunity to do your homework before bringing someone on board.

How to Hire a Ghostwriter on Fiverr

To start, it's best to have an idea in mind of what you want to develop. If your ultimate goal is to create a few blog posts for your site that promote a certain topic, then great! Craft some loose details on your end—possible titles, word counts, budget—and use that to find a writer with corresponding expertise on Fiverr. Once you visit the homepage, there's a search bar that allows you to type in the kind of talent you're looking to hire. In this case, that person is a "content writer" or "blog post writer." However, you can use keywords to search for a myriad of services to narrow your scope.

Also, there are specific categories that Fiverr uses to classify freelance talent and provide you with the best options. After you run your search, you'll see an entire page of sellers promoting their services and packages. Now, don't jump to a profile with the cheapest rate. Instead, browse their overall rating, tagline, and whether or not they're Pro Verified.

Freelancers with this distinction are top-performers with excellent marks from other buyers like yourself, which makes for a smart choice to boost your conversions. Assuming you find someone you like, click on their profile and dive deeper into what they offer. When looking at their materials, there's plenty of things to consider.

Dedicated Clear Voice Ghost Writers

If you want to work with a network of vetted, talented freelance ghostwriters, head over to Clear Voice, which is now part of the Fiverr family, where you'll find all the writing and editing talent you need to power your content marketing.

Choosing the Best Ghostwriter for the Job

With the writer's profile at your disposal, keep in mind that you want to choose the best ghostwriter for the job. In the freelancer industry, there are 10 types of content writers that cater to specific needs for a business:

  1. Brand journalist
  2. SEO Copywriter/Jack of all trades
  3. Digital/UX writer
  4. Lead generation writer
  5. Subject matter expert
  6. Influencer
  7. Social media writer
  8. Advertising copywriter
  9. Technical writer
  10. Grant writer

You can use this list to distinguish what suits your content best and match it with the profile you're researching. Take note of what the freelancer offers in their gig packages, how they describe their services, and what they include with each purchase. For example, if John Doe states, "I'll write well-researched articles to improve your SEO ranking," what does that process look like according to each package? Better yet, how does he support this statement with his research, number of revisions he offers, turnaround time, price points, and customer reviews?

To get the most of your investment, you want to hire a writer who has all their ducks in a row. This means that each field is replete with details to support their services, along with writing samples for you to browse and customer reviews to help sway your opinion. If the writer you find meets these standards, then select the type of package you want and place your order for further discussion.

Best Practices for Working With Ghostwriters

After you place your order, you'll be able to contact your freelancer directly on the Fiverr platform and provide more insight into your content needs.This step serves as an opportunity to discuss your overall vision of the project while gaining a sense of what your ghostwriter can bring to the table. To help kickstart the conversation, here are some helpful best practices to keep in mind throughout your dialogue:

Ask Your Ghostwriter for Input

Remember, you're hiring a ghostwriter because of their experience and creativity, so don't be afraid to ask them for their input to put things in motion. All you need is a basic concept of what you want to create—the ghostwriter can suggest ideas and put things into a course of action based on the package you bought. With that in mind, always be sure to read their packages carefully so you know what to expect, although a real pro should have no problem having a conversation with you to nail down specifics. Feel free to ask them about their experience with the subject, if your titles are catchy enough, or what they envision the structure of the content to look like.

The Better Your Initial Scope, the Better the Results

You know your expectations better than anyone, so if you have an initial scope of your project to offer the writer, it usually leads to positive results. That being said, try your best to outline the project as much as you can for the writer. This can be something as simple as a bullet point layout with headers, word counts, and 1-2 sentences that describe what each section of a blog post, long-form article, or ebook should be about.

With a clear vision upfront, your ghostwriter can quickly get to work and execute your project without there being too much back and forth to delay your deadline.

Don't Expect More Than 1-2 Revisions

The amount of revision requests you get is entirely up to the ghostwriter and the package you purchase. However, don't expect them to go beyond the limit they set.

Requesting a revision is pretty straightforward on Fiverr. Once the ghostwriter submits an assignment, you'll have the chance to review and make sure it's up to snuff. If you do happen to find some issues or you want better clarification on something in the content, just make sure to be specific with your changes and mark the area in the assignment that needs correction.

Offering the right feedback is important to ensure that your ghostwriter can implement your ideas. Saying that you don't like how something sounds or that a section is confusing doesn't really provide a clear alteration for a ghostwriter to make, so instead, give them a concrete idea to include or tell them to remove certain areas while providing them with details of how it should be.

Communication Is a Two-way Street

Lastly, always be sure to communicate with your ghostwriter in a timely fashion and expect them to do the same. Communication is a two-way street in the freelance game, meaning that you expect a ghostwriter to update you on their progress and ask you any questions for clarification, whereas they want you to follow up with their questions and review their submissions within a reasonable timeframe.

Both you and the ghostwriter are busy people with many irons in the fire, so be sure to make yourself available. if you find that a ghostwriter is not cooperating, you can always reach out to Fiverr and mitigate the issue.

Hire a Ghostwriter and Start Creating

With the right ghostwriter on your team, your only job is to stay in contact and wait for the results. Fiverr makes it easy to hire ghostwriters to further your creative goals. Plus, it also expands your network to create tons of other projects or enhance the diversity of your business.

Ghostwriting is only a small part of what's possible on Fiverr, so take charge of your ideas with a little push from a professional.

Kate Devery
Kate is Fiverr's Senior Brand Copywriter. She has 6+ years experience in managing content and writing copy for beauty, fashion, tech, and wellness brands.
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