When it comes to video entertainment, streaming is quickly taking over traditional venues like cable and broadcast TV. Over-the-top (OTT) platforms like Netflix and Hulu are making entertainment available to more people in more places, and that’s exciting for viewers as well as content creators. Now, even small companies can make use of OTT technology to get their content out to the masses, find their audience, and make money. Here’s how to create an OTT channel so you can take advantage of this exciting opportunity.
OTT, or over-the-top, platforms are video content platforms that utilize the internet to stream content to viewers, rather than using traditional infrastructures like cable or broadcast TV. Think Netflix, Hulu, Disney+, Sling TV, or any of the many streaming platforms out there that you can sign up for, and all you need to watch is an internet connection and a device like a smartphone, laptop, or tablet computer.
The biggest difference between regular TV and video channels is that OTT requires only the internet. Traditional TV stations broadcast over the airwaves or via specialized cable infrastructure, and viewers need to have an antenna or buy a cable subscription to view. Since this infrastructure is complicated, expensive, and tightly controlled, not everyone can use it to get their message out.
Now that internet and streaming technology has caught up to cable and broadcast TV in terms of video quality and speed, anyone can set up an OTT platform to deliver video to viewers all over the world.
Creating your own OTT channel is quite simple. You just need some video content, a place to host your video, and somewhere to stream it. Here's how:
OTT content creators and platforms monetize content in a variety of ways. There are a few common strategies for monetizing your video platform:
Now that you know how to create an OTT channel and you’re ready to launch, there’s one more step: get the word out! You’ll need to promote your channel to find viewers, and there’s no better way than Fiverr’s diverse community of video marketing professionals. Head over today and find the perfect partner to make the most out of your new OTT channel.