Product News

Introducing the New Fiverr Gig Image Guidelines

By
Noam Shirman
|
December 13, 2021
gig image

When you're selling a product or service, your Gig image benefits you in many ways. In fact, in today's visual digital landscape, where Instagram pictures and snaps from Snapchat tell whole stories, well-designed product/service images are not just a nice addition; they're essential.

If you're a seller on Fiverr or planning to set up a Gig on the platform, one of the requirements is to put up at least one Gig image (you can go up to 3) that describes or relates to your Gig. Dedicating some effort to ensuring that your Gig image is good is important for many reasons. It can help buyers understand the service you offer, show off your skills, or even just help attract their attention. To help you create the best possible image for your Gig, Fiverr recently created new and improved Gig image guidelines. Check them out here

Why a Good Gig Image is Important

A good Gig image, in conjunction with a clear Gig title, can serve many purposes. It can help buyers find out, at a glance, what service you offer and whether you're a good fit for their needs. Alternatively, it can simply be a way to stand out from the crowd and grab your buyers’ attention. 

A Good First Impression

Buyers on Fiverr have a ton of freelancers to choose from for their work. So, when looking at the listings, they make an immediate value judgment based on how your Gig looks. If your image is attractive, they're more likely to want to find out more. At the same time, the attractiveness of your images influences people's judgement of how useful your service will be to them; better-looking Gigs are perceived as more useful or better in quality.

Aesthetically Pleasing Images are Directly Related to Sales

Since buyers base their initial impressions of your services on your Gig image, the Gig image can directly influence your sales on Fiverr. If a buyer is not impressed by your images at first glance, they are likely to move on. Research has supported this, showing that aesthetically pleasing images have a higher click-through rate (CTR) and that people spend more time on good-looking websites. So, having clear, engaging Gig images is one of the best ways to get potential customers to click through to your gig to learn more, which is the first step to converting them.

An Effective Gig Image Shows Your Brand Story

As a service provider, you're not just selling your Gig; you're selling the experience of working with you. A compelling story helps buyers feel engaged with you, so they're more likely to want to work with you. Your Gig image plays a big role in conveying your brand story and showing your personality to buyers.

Fiverr's Research Shows Positive Results for Good Gig Images

When we say that an attractive, high-quality Gig image is more appealing to buyers, we are not just speculating. The Fiverr team recently conducted research comparing the performance of a listing page with aesthetically pleasing Gig images to that of not-so-good-looking images. The research showed that people find listings pages containing Gigs with good-looking images more professional. Some highlights of the research include:

•  Over 50% of people said that they found listings pages with good quality images more professional.

•  A majority of people also said that the pages with aesthetically pleasing images were appealing, clean, attractive, and creative.

•  In contrast, over 60% of people felt that the pages with poor-quality images were overwhelming and busy.

•  There were also many people who stated that these poor-quality images made the listing page feel confusing, unattractive, stressful, annoying, or unprofessional.

This clearly shows that a good, professional-looking Gig image is important to attract buyers to your Gig. In fact, it can be said that using a good image for your Gig is not just a bonus but a necessity if you wish to succeed as a seller. Check out our new Gig image guidelines and follow them to make your Gig as compelling as possible and maximize your conversions on Fiverr.

Of course, it can be hard to create a compelling, high-quality image that will attract the most buyers to your profile. If your expertise doesn't align with image design and you're having trouble creating the perfect images to make your Gig stand out, you can always hire one of the handpicked freelance designers on the Fiverr Gig Images store! They can create clear, professional, engaging Gig images for you. And, since they are handpicked by the Fiverr team, they are already committed to following the gig image guidelines. Find the best person to create your image now.

Noam Shirman
Noam Shirman is the Digital Marketing Vertical Manager at Fiverr, overseeing the catalog structure and offerings, and supporting any vertical related projects. She Has years of experience working in the Marketing industry, managing accounts of all sizes and creating strategy, content and campaigns for international clients.
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