Product News

Introducing Our New Voice Over Pricing Structure

By
Hannah Curran
|
July 6, 2017

Assigning a price to your work is one of the most confusing and difficult steps towards getting your big break as a Fiverr voice over artists. You value your hard work —and want to make a living—but also don’t want to scare away customers with a high price tag.

So, to make the lives of both our sellers and buyers easier, we’ve restructured how Gigs are priced in the Voice Over category. Below we’ve outlined the seven most important things to consider when pricing your VO Gigs—and how the category has changed for the better. What should you consider when setting your pricing?

  • Simplicity.

Don’t overthink things or offer too many options, because neither you nor your customers will be able to keep track. Your buyers most likely know the script they’d like to record when ordering your Gig, so providing simple options for them to enter their script length and upgrades to select from will make everyone’s lives easier.

  • What’s your unique angle?

Do you have a unique voice? One that everyone would want to pay more for? Or maybe you are just very good at expressing different emotions, accents, and characters? Make it count in your price! Highlight any special skills or unique offerings in your audio samples as well as in your Gig title and description so buyers know what sets you, and your Gig, apart.

  • Your hourly target goal.

Take your expenses into consideration. How much money do you need to make to break even? How much do you want to make to achieve your personal and professional goals?

  • Your bandwidth.

How many hours a day would you like to work? How many days a week do you want to work? Is voice over work your main Gig, or your side hustle? Use the new 'Delivery time' option to set your normal pace rate as well as your extra fast rate. Start by adding an additional 10% to understand your limits, but keep adjusting the percentage as you become faster at delivering services, and as your workload changes.

  • The scope of the project.

Remember, time=money. How many words is the buyer asking you to read? How long will that take you? What kind of voice are they asking for? When do they need it by? Consider the total amount of time and effort it will take to complete the project, be it a large or small order. Make sure you are being fairly compensated for any additional words.

  • Is this Gig being purchased for commercial use?

We now offer two types of commercial use: Commercial Rights, used to promote a product and/or service (with the exception of paid marketing channels); and Full Broadcast Rights, used to promote a product and/or service in radio, television, and internet commercials. Make sure to offer both so that buyers can purchase the one they need. Make sure to price yourself right, as these are priced high in the voice over industry. Learn more about the new TOS for these here.

  • Delivery time.

Gauge your current workload and charge more if the project adds more to your plate. Offer extra-fast delivery time—but only for an up-charge. Consider your current queue of small and large orders when setting up the delivery time in order to also set yourself up for success. And make sure your regular delivery time is allowing the upgrade.

Think the rate you’ve come up with is too high? Don’t sell yourself short (literally) by dropping your prices. Change the way you work, not the price. Get creative and see how you can adjust your workflow or recording process to reduce your costs. Could you cut on studio rental costs or find a way to spend less time per Gig without compromising the quality of the finished product?

Think outside the box to increase your margins. We know that change is hard and that there will be some growing pains as these adjustments go into effect. However, these changes are intended to streamline the voice over purchase process for both the buyer and the seller. Hopefully this will not only make your life easier—but help you make more money, too!

Are you a visual learner? Watch the video below to goa bit more in-depth.https://vimeo.com/218951778How do you price your Voice Over Gigs? Share your ideas in the comments below!

Hannah Curran
Hannah Curran is Fiverr's Social Media and Content Manager. Originally from Connecticut, she lives in California and works out of our San Francisco office. Have an idea for the Fiverr blog? Connect with her on LinkedIn.
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