TikTok may be among the newest social media platforms on the block, but it's one of the fastest growing. When done right, the views from TikTok users can significantly expand your brand's reach and exposure. So if you're thinking about hopping on board the TikTok train, here are some quick and easy tips on how to edit your videos on TikTok.
TikTok has various video editing gizmos and gadgets to inject pizzazz into your micro videos. To get started, open your TikTok app. You'll see five icons at the bottom of the screen: Home, Discover, Create, Inbox, and Profile. Click "Create" or the plus sign icon ("+") to start editing your videos.
Recording yourself within the TikTok app? It's always helpful to have a little buffer room to get yourself situated in front of the camera. An easy way to do this is to use the countdown timer.
Filming yourself can be intimidating and may have you feeling a smidge vulnerable. While adding a little oomph to your face is 1000% unnecessary, if applying a little bit of digital TLC to your skin makes you feel more confident when filming, do what makes you feel best. By using Enhance, you essentially turn on a light beauty mode. Enhance doesn't overly filter your face or make you look like a different person but adds a small amount of blur to soften the skin's texture and lighten the dark circles under your eyes. To use this:
TikTok users heavily apply dramatic and fun effects to elevate the creativity of their videos. To use effects:
You can also use more simple, camera-focused effects like glitches or split screens. To do this:
If there is dialogue in the video, adding captions to your TikTok videos makes them more inclusive and accessible. Having captions or subtitles also allows users to watch with the sound off and still follow along with what's happening in the video. To do this:
Adding sound is a key ingredient when editing videos for TikTok. Music and sound effects can enhance a video and make it more comical, serene, or any other feeling you want your viewers to experience. To add and edit sound in TikTok:
Some users believe that using trending TikTok songs may increase your exposure chances. If you can do this, great! But if not, don't stress about it. Instead, find a song that best matches your video's vibe and overall aesthetic.
These are just some of the most basic and easy tips for editing videos on TikTok. While strategizing and making your own content is a fun journey, it also takes consistency and hard work. If you need a TikTok tutor or content creator, you can find talented creators and video editors through Fiverr that can help strategize and dream up creative content for your brand.