As a content writer or marketer, it’s vital to create different pieces of content for your audience. Utilizing a mixture of content as part of an overall content marketing strategy helps increase your audience, highlight your company’s experience and retain your audience by providing them value.
There’s one piece of content that you absolutely shouldn’t pass up, and that’s B2B blog posts. B2B blog posts need to be resourceful, unique, and engaging to captivate audiences in other businesses and sometimes even other industries.
In this post, you’re going to learn everything you need to know about B2B blog posts, including how to write a B2B article and the best practices involved.
The term “B2B” means business to business, and it refers to any companies that work with, deal with, or sell to other companies. An example of B2B is a transaction between a wholesale clothing supplier and a retailer that purchases clothes from the wholesaler to sell in its store.
A B2B blog post is a blog post that’s aimed at another business and usually contains company updates, resourceful tips, or industry updates like emerging technologies.
The main focus of a B2B blog post is that the audience is another business and not general consumers, so it’s important for the content to contain relevant information to other businesses.
Successful B2B blog posts need to be engaging and contain information that’s relevant to your target audience. Engaging blog posts help to encourage your prospects or existing customers to read more and get excited about reading future blog posts.
Here’s how to write your own B2B blog posts.
Choose a topic that engages your readers and keeps their interest, like providing tips and solutions to their pain points. For example, a SaaS company may want to release monthly B2B blog posts about how automation software can increase productivity within an office environment.
It’s essential to know your audience prior to producing any content for them because you need to know who you’re creating blog posts for. A simple way to understand and narrow down who you’re writing for, is to create buyer personas based on your current customer base. A buyer persona is a profile of what your customer looks like in terms of their demographic, age, occupation, etc.
Data and statistics are an impactful way to reel in new readers and also keep your existing audience engaged. Not only can data and statistics help to illustrate your points concisely, but business folk like to see the numbers to reinforce what you’re saying.
There are lots of ways to find data to help back up your points — some of the most popular places are company whitepapers, report surveys, and independent research companies such as McKinsey.
Search engine optimization (SEO) is a very important part of written content creation because it helps people find your content through search keywords. Relevant keywords need to be placed within your B2B blog post so that your post is visible when prospects search for those terms in a search engine like Google.
To find relevant keywords for your content and company, you can use a free keyword search tool such as WordStream, or hire an SEO specialist to help you to discover keywords based on search volume and popularity.
When writing your own B2B blog posts, it’s essential to research and prepare your content prior to writing and posting it. Knowing your audience is crucial, as it dictates which topics your audience will find the most engaging and which content will keep them hooked to your blog.
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