Business Tips

Create a Visual Brand That Sets You Apart

By
Nicolo Grossi
|
January 30, 2018
Brand identity Fiverr Pro Tiago Narciso||Fiverr Pro seller logo design gig||album cover design fiverr gig||lettering logo fiverr gig||brand identity fiverr gig

From his Humana Studio in Rotterdam, graphic designer Tiago Narciso defines the logos, fonts, and color palettes for tomorrow's leading brands. This Fiverr Pro seller specializes in clean, crisp, and clear designs that give his clients a unique identity in a crowded global marketplace. He's earned the trust of trailblazers in live/work spaces, tourism, and adventure sport, and even finds time to be a music producer.

I was excited to interview Tiago to get his sharp, powerful insights on the art and science of brand identity.

Nico: First of all, thank you for participating in this interview. For those who don't know you, can you give us a little background about yourself and what you offer on Fiverr?

Tiago:
I'm a 24-year-old graphic designer and electronic music producer from Portugal, currently living in The Netherlands. Last year I founded a graphic design studio called Humana. My work is driven by making a strong visual impact by uniting simplicity, form and function. I focus on developing unique brand identities and that's what I mostly offer on Fiverr.

Nico: Speaking of brand identity design, can you tell us the difference between logo design and brand identity, and why brand identity is so important for businesses?

Tiago:
The big difference is that the logo is just a small part of the brand identity. If you see a logo just by itself, you look at it as a graphic element until you give a meaning to it, and that's what the brand identity is for. The logo is usually a quick representation of a brand's message, and the brand identity is the entire representation.

That's why it is so important, because you want people to understand the entire message of the brand, not just part of it. So, basically, the brand identity is the logo, the color palette, typography, stationery and other visual elements communicating altogether.

Fiverr Pro seller logo design gig

Nico: What are the best designed models of brand identity you've seen so far? Can you explain what you particularly liked?

Tiago:
I really like Pentagram's brand systems. One of my favorites is the MasterCard rebranding that was designed by Michael Bierut and Luke Hayman. It's really amazing how they made a logo that was already simple even simpler. I love minimal design, so that's why I think the Arte brand system designed by Vrints-Kolsteren is also a very good example of a well-designed brand identity.

Nico: Color schemes have a huge psychological impact on a brand's image. How do you help customers choose the right color(s) for their brands?

Tiago:
Colors are the visual component people remember most, so it's really important to make sure we choose the right one. Working together with the client, I choose a color or a color palette that will support the entire brand identity.

Every color has its meaning and affects people in different ways, so we have to find the perfect combination that will transmit the brand's message.

Nico: Not everybody is good at coming up with a powerful brand identity and sometimes it's easy to get caught up in pitfalls and traps along the way. How do you guide customers to identify their business's core values, and how do you turn them into a winning visual brand identity?

Tiago:
It's really important to understand the brand vision and how their business stands out from the competition. Use that to create a stunning visual brand identity.

Conclusion

What Tiago didn't mention is that he's also an avid surfer – and I think that focus and dedication shows in his minimalist approach to design. He cuts through distractions and obstacles to identify what really matters and to help those strengths come alive on page and screen for his clients.

And his focus on working with innovators and startups is impressive, because it shows he's unafraid to help define a brand identity without a safety net. I'm glad to have a pro like Tiago on Fiverr, who knows what it takes to be noticed and remembered in the business world.

Have any brand redesigns impressed you the way MasterCard impressed Tiago? What did they do that caught your eye? Share your thoughts in the comments below!

Nicolo Grossi
SEO & content marketing expert with 7+ years experience, working at Fiverr since 2016 Nicolo is responsible to follow and implement SEO’s best practices and inbound marketing strategies in order to increase reach and exposure.
interior designer
Architecture & Interior Design
A Day in the Life of an Interior Designer: How You Can Work from Anywhere
What does an interior designer's typical day look like? Here’s what happens behind the scenes in this exciting and dynamic career where you can work anywhere.
interior design
Architecture & Interior Design
The Top 5 Apps for Interior Designers
Check out this list of the top interior design apps to help manage projects, clients, employees, and more.
freelancer
Freelancer Tips
Own Up to Your Mistakes: How and Why You Must Report Errors to Your Clients
Everybody makes mistakes like copy errors. It’s how you deal with them that matters, and a big part of that is admitting it. Here’s why you should always report mistakes.
Choose a language
Check mark icon
English
Deutsch
Français