The holidays are just around the corner. Is your online retail store ready for the upcoming shopping season?
The holiday season offers a perfect opportunity for small businesses to increase annual revenue or make up for any losses that could have happened over the year. Plus, it's a great time to push your brand, increase traffic to your website, and sell more than ever!
Now is the time to start preparing your e-commerce business so you can end the year with a bang. Here are a few essential e-commerce holiday tips to help you kill it with holiday sales this year.
Having a sales plan for your e-commerce store, in general, is incredibly beneficial, and having an e-commerce store holiday plan is key to success for the season. You'll be able to better strategize your overall objective and outline essential details such as revenue goals, inventory status, audience, and other targets. You'll also be able to track progress, make adjustments where needed, and pinpoint potential obstacles.
Promotions are also huge for e-commerce shops during the holiday season. As a part of your sales plan, try to come up with a few ideas for different promotions you can offer. Depending on what makes sense for your revenue and inventory, you could offer a BOGO (buy one get one) deal, free shipping, or a free gift with every order. These are just a few ideas, but you can really get creative with all sorts of promotions.
Outlining your e-commerce marketing strategy will make your life a lot easier. It'll help you figure out where you need to spend your efforts and potential costs (if you plan to promote sales with paid advertisements). Like a sales plan, your marketing plan should address your goals and what you need to do to see them through.
This would be a good time to audit your social media, too. If you're going to be marketing on Instagram, Pinterest, or other social media platforms, make sure everything is up-to-date and that your products are linked to your website. Be sure to save yourself some time and schedule posts ahead of time; that way, you're not scrambling last minute to post content.
And don't forget about your email list! This is the time of year when people are looking for their favorite brands and companies to send them money-saving coupon codes and gift ideas.
Content creation should also be in your marketing plan. Before you start scheduling, build a healthy asset library with current and relevant holiday content. This can be a mix of curated and original content with everything from lifestyle photoshoots, product photography, social media graphics, videos, and anything else you can schedule and post to social media.
If you don't have time to create your own content, you can find the right freelancer from Fiverr's talented community of photographers, graphic designers, and video makers to help you beef up your digital arsenal.
It's also vital to update your website. It is your storefront, after all! The best thing you can do is to think about your e-commerce website the same as you would a physical store. You'd want it to be tidy and presentable, at the least, but also eye-catching and up-to-date.
Here's a quick checklist of the most important things to do:
It takes a lot of work to run an e-commerce business, and the workload can double during the holiday season. If you're finding it tough to find the time or need help with your overall sales and marketing strategy, creating content, or updating your website, Fiverr's got you covered. There's a freelancer out there to help you with just about anything you need to run your online retail store just in time for the holidays.
So, what are you waiting for? Get started today by searching for a freelancer to help you prepare for the upcoming holiday season.