Behind Fiverr’s New B2B Campaign: “Team Up”

Fiverr Team
August 9, 2022

Fiverr’s latest campaign, called "Team Up," celebrates freelancers as an extension of your team.

With so much change in the air, an increasing number of companies are flexing their in-house teams with freelance talent to increase their adaptability, productivity and manage scalability.  93% of a recent Deloitte and MIT Sloane  Management survey’s participants consider external contributors (including freelancers) an integral part of their workforce. 91% say their organization supports managers looking to hire external workers. And finding the perfect match has never been easier. 

The hardest part? You might miss them once they finish the job.

But what do these independent workers look like? "Team Up" brings a freelancer and their temporary business team together. It’s Fiverr’s first campaign that puts a larger focus on medium to large-sized businesses, showing how they can incorporate freelancers into their teams to successfully tackle any initiative. 

Watch the video here.

The campaign features a variety of short form videos, leading you right to (someone’s) office where employees are celebrating a farewell party for Marco. There’s even his face on a cake. But there’s just one question on everyone’s mind…

Who’s Marco? 

Not an in-office employee, that’s for sure. He’s actually a remote freelancer on Fiverr. 

Marco represents all freelancers on Fiverr - and gives a glimpse into the reliability, adaptability, and passion that resonates throughout the Fiverr community. 

Ever heard people say ‘the best is yet to come?’ Well, here’s the icing on our cake: the concept and creative for “Team Up” was created entirely by the joint efforts of our in-house team and Fiverr freelancers. We teamed up with voice over artists from across the world to create custom videos for international markets, as well as graphic designers to create social media content promoting the campaign.

You can expand your team’s capabilities as well with the same freelancers who helped bring this campaign to life. 

Want to learn more about how to expand your own team with freelancers? Check out this step-by-step guide to find your Marco and transform your business on Fiverr today.

Fiverr Team
Whether you’re scaling up your small business or building a brand from scratch, we’ve got the resources you need to keep you informed and at the top of your game.
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