Stuck on what content to post next? Breathe, it happens. Producing quality content that is creative, efficient and consistent for multiple channels is enough to overstimulate even Gen-Zers. Well, consider re-purposing old content ideas.
Yes, old content is still on the table! Recycling ideas or old content can help ease your creative block and expand your audience reach. This guide helps you to dust-off your worn content and re-purpose it in a fresh and effective way for your business.
Here's what you need to know:
Re-purposing content is a great strategy to explore channels and connect with new audiences! If your only content is on a blog then you are missing out on thousands of consumers who prefer to listen to podcasts or watch YouTube videos. Adapting your material for different channels helps to boost your conversion rates and generate new leads as well!
A study by Kapost found that website conversion rates are 6 times higher when using content in various channels. You already know how your old content resonates with audiences, so there is less risk when posting it on a new channel.
Use your internal data or google analytics to find your highest performing content from the last year or two. Use your data to break-down what makes this content so crowd-pleasing. Then implement your findings into your content strategy.
Use your consumer insights to narrow down what channels are the most effective for your target audience. Then post! It might seem daunting at first but re-purposing your content ideas can actually be super painless. Here are some quick ways to get started.
Give your content a face-lift by updating it with new information that has come out since being published. This will provide added value to previous viewers and first-timers.
A quick and easy way to re-purpose content is to share it on different platforms. This allows for new leads to find your content and strengthens your SEO strategy.
Use one of your top blog posts as material for a YouTube video or Podcast episode. You can expand upon the topic of your blog post and widen your audience. If you don't like being in the spotlight then hire freelance voice talent or actors to create a video or podcast for you. You can also reverse this idea and transcribe old podcast episodes or videos into blog posts.
Take your highest performing blog post or YouTube video and create a series that elaborates on the subject in greater detail. Or if you already have a few blog posts or videos on the same theme then repackage them as a “Complete Guide.”
Have a stellar webinar? Great, re-post it as a YouTube Video! Converting a webinar to a YouTube video allows for the viewers who couldn't attend (and your new website visitors) to not miss out.
Transform the data from your google analytics and website tests into a case study. This will give your company credibility and provide useful information for your users.
If you have a quick statistic then turn it into a tweet. Or create an infographic or use an old graph from a PowerPoint slide and post it to your Instagram page. The ways to re-purpose your content ideas are endless. Let your insights lead the way for selecting the best content to re-purpose and the effective channels to post them on. Look, you work hard on your content so re-purposing it gives you optimal benefits for your hard work.
If you want to re-purpose your content in a way that is outside of your expertise then check out the diverse talent base at Fiverr to bring your vision to life!