If you haven’t started using video as a part of your content marketing strategy in 2021, then you could be missing out on a huge audience. Consumers are watching more product videos online than ever before, making video marketing especially vital to a small business.
There are all kinds of ways to use video to draw attention to your brand. Not savvy enough to create your own videos? No problem. The rise of freelancers makes finding video producers, editors, and marketers that are willing to help you create videos for your brand a breeze.
Freelancing professionals are a great choice if you need eye-catching videos for your e-commerce store, social media account, Kickstarter, and so much more. Here are just a few ways that your online business can benefit from hiring a freelancing professional on Fiverr:
E-commerce is trending, and there are tons of ways to make money online. For example, if you have an online store where you sell your products, using video can be a great way to enhance your website and your sales. Highlight the most valuable features of your products with high-quality product photography combined with video animation. Product videos give consumers a chance to experience your products as if they were right there in their hands.
Advertising on social media is not going away as more social media outlets continue to develop and evolve. Almost everyone is using a smartphone, and 5G is making it even easier to watch videos online. People are more likely to stop scrolling to watch a video than read through a text block. It’s also important that your videos are optimized for social media so that your viewers can have a seamless and unobtrusive experience with your advertisement.
In addition to e-commerce and social media, more people are using platforms like Kickstarter and Patreon to make money online. For these platforms, it's crucial to have a compelling intro video that accurately depicts your brand and what products you have to offer to gain a following and increase revenues. Hire a freelancer to make intro videos with animations so that your business comes across as professional so that customers are interested in subscribing to your content.
YouTube is one of the best places to post videos that advertise your products. There are many different kinds of product videos that do well on this platform, so make sure that you are using the right marketing strategy for your brand. YouTube is a great place to use influencer marketing to increase interest in your products and connect to a particular audience. Other videos that do well on YouTube include unboxing videos, customer testimonials, and product tutorials.
One of the most effective ways to leverage video marketing is through instructional videos that show your audience how to get the most out of the products that you offer. It’s proven that if a sense of trust can be created between a brand and a customer through video, that people are 97% more likely to make an online purchase.
Using Fiverr freelancer video services is a great option for small online business owners and product creators who don’t have time or resources to create videos independently. However, even if you are a business owner who has video marketing skills, editing and marketing your videos can take up a lot of time and creative energy that you can put to better use for your business.
Hiring a freelancer is extremely cost-effective and can save you money on employment taxes and fees as well. Save your creativity for developing products that your customers have to have and leave the video marketing to our freelancing professionals.