Explainer videos are a dime a dozen, but live-action videos can profoundly connect with audiences. People love to see other people on screen and watch them mirror their struggles or conundrums. It makes your service or product more relatable and entices the target audience to learn more.
Here’s why live-action explainer videos are the best option for emotionally connecting with your customers and driving business results.
Create a human connection.
The most valuable aspect of a live-action explainer video is that it allows you to create a human connection with your audience. There are animated explainer videos aplenty and they’re easy to skip over. Yet live-action videos intrigue the viewer and entice them to watch for longer and learn more about your business. Seeing a person onscreen puts the viewer in the conversation and makes the content more relevant – and increases the likelihood that a buyer will find your brand relevant.
Use your brand voice.
When using the live-action technique in your explainer video, let your brand voice stand out. Be conversational or funny, if it fits your brand guidelines. Let your business personality shine through – it’s what will resonate with your viewers and lead to website visits, inquiries, and sales. Dollar Shave Club did a fantastic job of creating an authentic, on-brand live-action explainer video that connects with its audience.
The video seamlessly transitions from discussing the brand’s quality products to having the viewer consider how much he’s actually spending on grooming needs each month. And it does all of this while injecting humor in less than two minutes.
The speed at which videos communicate messages is infinitely faster than through written word. The unique selling proposition is articulated in a couple of seconds and makes its value clear. Dollar Shave Club has been wildly successful and connecting with its audience on a human level has been a major factor in its success.
Highlight your benefits.
Live-action explainer videos also stimulate positive associations and emotions with your business. Instead of listing out your business’s offerings, a video can show its benefits. Watching a person use a product or service to solve a problem or make life easier is invaluable – and only truly possible through human interaction. Again, this draws on people connecting with people, and putting themselves inside the scenario created in the video.
Connect to your mission.
Airbnb developed an explainer video about its wishlist tool that highlights its benefits and ties into its mission. It pulls the viewer in and conveys the ease of use, but it also communicates how it easy it is for people to create their dream travel bucket list and take spontaneous, desirable adventures.
The video uses several demographics to show how anyone can take a dream vacation and fulfill their travel desires. This all inferred from watching the video and creates an aspirational life aligned with Airbnb’s mission.
With live-action explainer videos, your small business can tap into the human connection and further develop brand loyalty and credibility. Emotions are memorable and when someone watches a video and has a visceral reaction, they’re more inclined to remember your business and consider it when they’re ready to make a purchase. Executed well, these live-action video strategies can create buzz and search traffic for your small business. So head over to the Fiverr live-action explainer video category and start connecting with your audience today.
Are you looking to create a live-action explainer video? If so, tell us more in the comments section below.