5 Unexpected Reasons Why Explainer Videos Get Results

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Creating engaging content for your online marketing efforts isn’t just about text and graphics. One of the most powerful current trends is animated “explainer” videos that introduce your product, explain your services, and guide new customers through the process of working with your company.

These videos (which can be made by experts on Fiverr) can take many formats, but one of the most popular is the use of a whiteboard with plain handwritten text, or simple cartoon animations, to help tell the story of your product, service, or brand.

Explainer videos can be surprisingly simple, but they help get big results – they can improve purchase intent, increase conversions, and even reduce the volume of customer service calls or tech support queries. Videos are a versatile, powerful marketing tool, and explainer videos serve a special purpose in the world of video marketing. Here’s how they can help your business get better results:

1.) Explainer videos are more personal and engaging than text.

According to the Wyzowl 2016 State of Video Marketing survey, site visitors prefer video: 98% of users said that they have watched an explainer video to learn more about a product or service, and 69% of users said that if both text and video are available on the same site, they would prefer see video to learn about a product or service. Explainer videos can convey a sense of personality and serve as a 24/7 virtual sales pitch to build relationships with your customers.

2.) Explainer videos get people to spend more time on your website.

The more time someone spends on your website, the better your Google results. When you have an explainer video on your site, people tend to stay longer than they would without a video – this reduces your bounce rate and can improve your Google search ranking.

3.) Explainer videos boost sales.

Surveys have shown that 45% of businesses that use video say that they have an explainer video on their website’s homepage, while 72% of those businesses believe that it has improved their conversion rate. Around 64% of businesses believe that featuring video has resulted in bigger sales.

4.) Explainer videos are versatile.

In addition to posting an explainer video on your homepage for visitors to find, you can also use your video in a more proactive way by sharing it on social media or sending it via email. 78% of businesses that use video said that they have found social media to be an effective tactic for sharing their explainer videos, while a similar amount of users said that they would share a branded video with their friends on social media if it was entertaining.

5.) Explainer videos help improve customer service.

Most people might think that explainer videos only help boost sales, but there is an unexpected benefit: They can also enhance your relationship with customers. A majority of surveyed businesses who use explainer videos believe that the videos have helped users to better understand their product or service. When people can use a convenient video to get an answer to their question or solve their problem, they don’t have to call your support staff. This frees up more time for your employees to address other problems and improves customer satisfaction.

If you’re thinking about revamping the design of your website, don’t forget to include an explainer video. Talented freelancers on Fiverr can create a simple-but-effective animated explainer video that can help your customers understand your product and get a sense of how your company can benefit them.

Have you ever used explainer videos on your website? What results did you achieve? What are your favorite examples of powerful, effective explainer videos that you’ve seen?

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Chris Lane
Global Head of Brand Marketing & Digital at Fiverr. Chris is responsible for Fiverr's strategic brand direction, marketing campaigns, social media, content marketing and digital community efforts.
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awlad
Guest

Hello,

Deckard
Guest

Fiverr’s VideoStore does some of the best videos on the site.

curiousEngine
Guest
curiousEngine

Thanks true. since i have done an explainer video for my Google Shopping Gig, my sales have boosted. the investment for the video on this gig: https://www.fiverr.com/curiousengine/create-a-google-shopping-feed-from-your-online-catalog-store paid off

Amethyst Belanger
Guest
Amethyst Belanger

What did you use to make your explainer video?

prakash chand meghwal
Guest
prakash chand meghwal

camera man

bullsdigital
Guest
bullsdigital

explaining your ideas and business offer through video is always powerful and it’s also proved that your dedication as a seller. I always believe it and try to do it 🙂

Joshua42
Guest

Hello,
Why do not you visit our site and create your own video to increase revenue and profit at the lowest cost: RaxVid.com
Sorry to bother!

kayalecia2
Guest

very informative

Shemara Williams
Guest
Shemara Williams

Yes that is true. People are better able to see how you feel about the work you are doing and if you are really a real person. Transcription is my major.

Debbie Perry
Guest
Debbie Perry

In this technological age we as humans right now are more about the visual. Once there is a creative and eye catching element we’re hooked.

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