Graphic design is a key component of any business. A good designer can be one of the most important contributors to your success, and your graphical presence is what you’ll be judged on before anyone knows anything about you or your company. Graphic design gives your brand a face and a way to express yourself and stand out from your competition, and a way to transform your product and message into a visual design that will make you more memorable to your audience.
But how do you find the right graphic designer? And what should you look for in the process?
Someone with diverse experience and an impressive portfolio is ideal. Testimonials are equally important; a designer whose customers are satisfied with their work and willing to say so gives you the confidence that they can do the job. The designer you choose should also be a good fit for your business model and individual messaging, so that you can feel confident that you’ll receive the level of attention you need.
All this and more can be found in the Fiverr U.S. graphic design marketplace. Fiverr is the marketplace for talented and creative people to participate in the Gig Economy, and the Fiverr graphic designer marketplace offers the possibility of working with graphic designers from the U.S. and all around the world.
A Variety of Options
The Fiverr design marketplace offers a wide variety of options for a variety of your graphic design needs. You can choose from logo design, banner ads, 3D and 2D models, and more – and specify the timeframe that you want for delivery. For example, in the center of the main page, you can specify that you need ‘Banner Ads’ ready in ‘3 days’. See examples (before and after below).
While website building is often left in the hands of a web developer, graphic designers can help with the design, layout, formatting, and use of 3D imagery on your site. Sellers can provide end-to-end design solutions ranging from demo mockups to UX and UI design to landing page templates.
The diversity of options in the marketplace speaks to the many talents that graphic designers have today. A graphic designer’s skills can be applied to many different areas of design, the basics of which include imagery, illustration, or interactive design.
Today’s designers, however, have more advanced capabilities, and the skillset of graphic designers continues to grow. Logo design services, for example, are useful for startups and emerging companies that want to combine their personality and brand into a single image. This need is reflected in the Fiverr marketplace, where thousands of creative and talented people can help you design logos, icons, and other graphics – often specifically created with small businesses and startups in mind.
Finding a designer near you is easy through the marketplace. After you’re in your selected location (for example in the U.S.), you can go to the bottom right of the page and select a respective state from the drop-down list.
Once you’ve selected the state – for instance, Florida – you can select a city there in the same manner via a drop-down list on the bottom right of the page.
(Notice how the Gigs change based on your geographic location)
If you still can’t find the designer you’re looking for, you can simply go to the bottom of the page and describe the service you need. After you submit the request, sellers will send you offers based on your request.
Note that location-based sellers can be found through the same selection process for UK designers and other countries as well.
Recent Design Trends
Trends in graphic design come and go, but a couple of trends really seem to be prospering. One such trend is flat logo design, or flat design in a broader sense. It’s a type of design that promotes minimalism, without any impression of a 3D effect. It emphasizes usability, and features bright colors and 2D or flat illustrations. No gradients, shadows, or textures show up in flat design because all three give the impression of depth.
Microsoft was one of the first to apply this type of design style to its interface with its Windows 8 operating system. Windows 8, like many other flat designs today, identified apps with simple icon-like images. The trend continues to be strong, with websites dedicated to flat type design.
Responsive design is another trend that continues to grow. Responsive design means developing website design in a way that helps the layout change based on a user’s screen resolution – such as for tablets and smartphones. The growth of this trend has important implications for graphic designers, who must design with usability on all types of platforms and devices in mind. Mobile is seen as the first screen for users, a good responsive design will have optimal usability and a full experience on mobile screens and desktops alike. Netflix’s recent brand redesign is perfectly suited for mobile, web, print, TV, and more.
You’ll find that many if not all of the latest graphic design trends are represented in the Fiverr seller community today. Just search for flat design, responsive design, or any of the other trending design topics, and hundreds of results will display.
Graphic Design is Here to Stay
People naturally want to associate with things that look nice and make them feel good. By investing in high quality graphic design, you will significantly enhance your brand’s ability to stand out in the minds of your audience. Your company’s image begins with a great logo and expands to all aspects of your business. The design you create should instantly connect with your audience in a way that’s engaging, attractive, and professional.
These ideas seem to be taking hold, with visual content seen virtually everywhere today. Both infographics and video have become powerful tools for brands looking to communicate more easily with their readers. Websites are more dynamic and striking than ever before, and the importance of visual content can be seen in the changes of nearly every social network – including Facebook, Instagram, Pinterest, and many others.
Statistics today seem to back up the rise of visual imagery and content. According to QuickSprout, content with relevant images gets 94% more views than content without relevant images. And in a B2C Content Marketing survey at the beginning of 2016, 55% of content creators said that they planned to prioritize creating visual content, and 73% planned to prioritize creating more engaging content.
Fiverr’s graphic design marketplace takes full advantage of these growing trends, with sellers offering a wealth of options to choose from for all of your logo design needs. With everything from social media design to banner ads – and with designers available – Fiverr provides great value and service for anyone looking to grow their business and take their design to the next level.