If you’re not aware of the growing trends around video content, then you may be surprised to know that 85% of internet consumers in the U.S. watch videos every month from their personal devices.
In fact, by 2022, it’s estimated that 82% of worldwide internet traffic will come from downloading and streaming videos. Needless to say, all entrepreneurs should be taking advantage of this growth while it’s still improving. And the best part is that you don’t have to be a video content guru to get started making engaging videos.
As a freelancer, videography and video editing are important skills that can take your freelance career to a whole new level. And since you’re already dabbling in areas like social media, web design, and graphic design, you can easily include video content to maximize your reach and boost your income among new clients.
Now, as I said, videography and video editing do not have to be complicated endeavors. With tools like Final Cut Pro X for video editing, you can make worthwhile videos for a variety of platforms that will increase your freelance success.
Here’s what you need to know:
What is Final Cut Pro X for Video Editing?
If you’ve owned an iPhone, iPad, or Macbook, then you’ve probably heard of iMovie, right?
iMovie is the stock video editing application that comes pre-loaded onto most Apple devices so that you can easily edit videos for a variety of occasions. Think of iMovie as the ABC version of video editing that’s simple for everyday consumers. Then, on the other hand, we have Final Cut Pro X (FCPX). Also designed by Apple, FCPX is simply an advanced version of iMovie that allows for more in-depth video editing skills, as well as additional tools to really make your videos pop, such as color-grading (adjusting light and colors of footage), audio enhancements, adding filters to footage, and working with a variety of file formats.
3 Things Freelancers Can Do with Video Content Right Now
So now that you have a better understanding of FCPX and how it works—and assuming that you have a smartphone or video camera to film—here are 3 things freelancers can do with video content to improve their business instantly:
1. Create a Video Introduction for Your Fiverr Profile
Did you know that along with your gig packages for Fiverr, you can also upload a short video to showcase your offerings and entice buyers to hire you?
These don’t have to be long, drawn-out videos, but you can easily create a 1-2min reel that breaks down who you are and what kind of services you can offer a client. You can even use your new video editing skills to get creative with it, too, and really show off your personality. FCPX has tons of engaging texts and filters you can add to your video, and you can also drop in music and voiceovers to really help your gig packages shine.
For some more info about adding videos to your Fiverr gigs, click here!
2. Add Videos to Your Business Page on Facebook
Another cool idea for your newfound video skills is to add a header video to your freelance business page on Facebook.
Facebook has over 2.4 billion monthly active users on its platform. Plus, over 90 million small businesses are using Facebook to market their services and connect with new audiences around the world. That said, your freelance services are definitely something you should be advertising, and a video can really hook people from the get-go!
If you’re a freelance writer, put together a 30-second montage of you writing at a cafe, typing at home, making a cup of coffee; anything that showcases your creativity and work ethic. If you’re a podcaster or audio technician, then upload a 30-second intro video of you talking in front of the mic, giving a breakdown of your services and pricing.
All you need is something short and sweet to engage with customers as soon as they visit your page—a video is a great way to break the ice and offer customers value without them having to think about it.
3. Start a YouTube Channel for Your Freelance Business
Finally, once you get into a rhythm of creating video content, you can churn them out on a regular basis with a YouTube channel for your freelance business.
Now, this may sound like a daunting task at first, but all you have to do is be consistent with your videos. For example, stick to shooting, editing, and uploading one video every week or two weeks. And you can focus on content that provides viewers with value—things that your customers often need help with or can learn from to improve their business based on your expertise. Like for me, I’m primarily a freelance writer, so my videos would center around how customers can write a blog post in 5 easy steps. Or I can review the basics of SEO and how to help their content rank better on search engines.
Altogether, these are easy concepts that I can break down in a 10-minute explainer video, and then offer it for free on my YouTube channel. Not to mention, once I have a stockpile of video content already made, I can then use those videos to bolster my services to more clients in the future.
Whatever freelance profession you find yourself in, you can easily tailor your video content strategy to align with your services and let customers know that you’re a professional they should hire.
Hire a Video Editor on Fiverr
Once again, executing these video content ideas all centers back to adopting the right video editing skills. However, if you’re not a video-savvy person, you can always hire a video editor on Fiverr to do it for you!
All you have to do is film yourself and then send your clips to an experienced editor that can put your videos together for an affordable price. You can click here to explore a variety of video editors in the network and find one that suits your style!