Steve Jobs only gave me four words of direction: “Don’t make it cute.” Brief, indeed—but it gave me what I needed to create the Apple logo.
Great logos don’t pop out of thin air. To get a result that embodies your brand, designers like me need to know a little about you, your business, and your taste. The answers to these questions will help your designer understand your needs in order to craft a logo as quickly (and elegantly) as possible.
Click here to download the brief I use to learn a little bit more about my clients. Complete it thoroughly and send your designer as you get started on Fiverr to get the most out of your freelance relationship. Or better yet, send me a message me on Fiverr Pro.
Want to know more about Rob Janoff’s creative process? Ask him in the comments below!