If you haven't heard of Quora, you're losing out on a significant amount of traffic and leads to your website. Quora is a question-and-answer website that's visited by more than 200 million monthly unique visitors. People come to Quora to find authoritative information in the form of answers to all sorts of questions and topics. If you position yourself as an expert with the answers you provide, you can leverage some of this immense traffic to your own site.
Numbers vary when it comes how many leads you can get from Quora, but the consensus is that you will get more leads by regularly crafting high-quality answers and engaging with the Quora community.Jason Lemkin, serial entrepreneur and EchoSign cofounder, reported in 2017 that his latest venture, enterprise-software blog SaaStr, received 34.5 million views, 218k upvotes, and almost 12,000 shares from Quora alone.
While not everyone has this stunning success, others have experienced good lead-generation from Quora. Taskworld, a cloud-based task-management app, saw more leads and a conversion rate of 11.44% on those leads within a few months of using Quora. Quora is a land of opportunity for freelancers looking for traffic, leads, and conversions.Here's how to capitalize on that.
Replicating what Quora influencers have accomplished is possible, but it takes effort and time. Nonetheless, it's well worth it.
He wrote the first SaaStr blog post in 2012 and then soon turned to Quora to explore its possibilities.His strategy was simple and practical: He began responding to questions that were of personal interest. In other words, he answered topics he knew a lot about. His success was slow but steady:
Jason used this formula to generate his answers. He'd remember a mistake he'd made in business that he learned from; if he couldn't quickly write the answer, he'd skip the question.This way, he didn't have to spend a lot of time thinking about his answer because it was very personal to him. This led to high ROI since he didn't need to think of a topic, and he could answer quickly. Writing an answer took him only five minutes, on average!
After just a few months of answering questions on Quora, their website saw conversion gains of 11.44%.Here's how they did it:
Besides your profile, the quality of your answers determines your success in driving traffic and leads to convert on your site. Here's how to optimize your answers for better results:
The more upvotes you get, the more likely it is that readers will associate your answers with expertise. And the more people see you as an expert, the more likely they are to look at your profile and follow your link back to your site.Here's how to optimize your answer for more upvotes:
Quora is one of the biggest sites today because of the value it provides to its community. Get in on this opportunity, and drive significant traffic and leads to your site by taking the time to leave high-quality, actionable answers on question thread that you are an expert on.
Have you ever answered questions on Quora? Did you notice any traffic or leads going to your site as a result? Tell us in the comments!