Success Stories

Success Story: Cali's Books #MadeOnFiverr

Hannah Curran
August 28, 2017

Cali's Books is a Los Angeles-based publishing house dedicated to introducing young children to the world of words and music. Co-founders Carinne and Asa are both mothers who wanted to transmit their love of books to their children. "I’m especially fond of the musical board books I found in France, my home country," says Carinne. "These have embedded sound buttons that babies and children push to hear songs and musical tunes. I wanted to offer the same pleasure to children in the English-speaking world. We hope to branch out into new products and areas."Cali's Books is primarily focused on books for children under five, but they hope to eventually develop and expand for other age groups. “I discovered musical books in Paris, where I studied and worked after leaving my native Sweden,” says co-founder, Åsa. “The opportunity to join Carinne in spreading the joy from these books to English-speaking kids was too good to miss. It’s super fun to share in the pleasure that books give to young ones. Babies discover how to point and press sound buttons. It’s not long before they start to sing and dance along."Find out how Carinne and Asa used Fiverr to make their vision a reality—much to the relief of parents around the world!

Founded in 2017, our publishing house is dedicated to introducing babies and children to the joyous world of words and music. We met while working in banking after training as engineers. With just the touch of a button, our books use a new technology with embedded sound buttons that babies and children push to hear songs and musical tunes.Originally from Sweden and France, we live in Hong Kong and Los Angeles, respectively. We believe in a global creative community and thanks to Fiverr, that kind of connection is possible. Through Fiverr, we got in touch with our very talented illustrator from Argentina and our amazing singer from England. Their talent and creativity helped sell our books worldwide, with customers asking for more products every day. The success of our first two books is what transformed our little project into a business. We now want to develop new books. It’s so much fun to share in the excitement, pleasure, and education that books bring to children. A baby’s sense of touch is enhanced from pointing and pressing sound buttons, and it’s not long before they start to sing and move with the music. One of the most rewarding things we’ve experienced are pictures and videos from customers around the world enjoying our books. It's also wonderful to create work that involves spending time reading, dancing and having fun with our own children. We'll continue to use Fiverr to create new titles. We’re also developing a YouTube channel to help customers understand our products and showcase the innovative technology that’s embedded in our books. Via Fiverr, we found talented animators from India and South Korea to help bring this story to life.

A start-up like ours means we do everything from marketing to sales and finance. When our hands are full, it's extremely beneficial to get help from professionals through Fiverr. Fiverr is an amazing resource for entrepreneurs.Creating our business is an exciting journey where the partnership is key—and Fiverr has proven to be a great business partner!

Keep up with the latest from Cali’s Book on Facebook and Instagram. Have a question for Asa and Corinne? Ask them in the comments below!

Hannah Curran
Hannah Curran is Fiverr's Social Media and Content Manager. Originally from Connecticut, she lives in California and works out of our San Francisco office. Have an idea for the Fiverr blog? Connect with her on LinkedIn.
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