Search Engine Optimization (SEO)

SEO Ranking Factors for 2018

By
Hannah Curran
|
January 2, 2018

Google has a complex and secret algorithm to rank website content on the web. In fact, there are at least 200 ranking factors – which makes it hard to stay up to speed on tactics that improve your website's rankings.So, as an entrepreneur or business owner, what can you do to boost your chances of ranking at the top of search results? Here are a few SEO strategies (which you can execute with the help of Fiverr doers) to help lift your website's rankings.

Create high-quality content

According to Google's search quality strategist Andrey Lipattsev, high-quality content is one of the most important ranking signals. Google aims to provide the most relevant answers for users, so they implemented updates to determine the relevance and quality of content on the web. The in-depth explanation of one topic in readable language will always beat out low-quality, hard-to-read content. High-quality and lengthy content has a favorable effect on search engine rankings and social engagement. A recent study analyzed more than 1 million articles and found that long-form content (exceeding 1,000 words) consistently gets more shares and links than shorter-form content.Take a look at your current website content and blog posts. If you feel like there's room for improvement, Fiverr's content writers and bloggers can help you create compelling content.

Fix up your on-page SEO

On-page SEO elements, like metadata and keywords, can impact your search engine position for the better. First, optimize each webpage with one focused keyword, using a different keyword for each page. (Use Google's Keyword Planner to find high-volume keywords.) Then, integrate the primary keyword on the following elements:

  • Metadata: meta-title, meta-description, and keywords
  • Header tags (H1, H2, H3 …)
  • URL
  • Body copy
  • Alt tags (images)

If metadata and keywords are Greek to you, get the help of a Fiverr doer to optimize your SEO.

Get mobile friendly

Did you know that more searches take place on mobile devices than on desktop computers in America? As people access mobile more and more, Google has made a push to benefit the majority of its users: mobile searchers. In fact, the company will soon introduce a mobile-first index, which will rank websites based on the mobile version of content – even on desktop results. So, what can you do to improve your website's mobile SEO?

  • Mobile design: Mobile-friendly website design is also called responsive design and it responds to a user's screen size and device type. Eliminating Adobe Flash elements and pop-ups, condensing your page's content to reduce horizontal and vertical scrolling, and ensuring your design translates from desktop to mobile device are three critical elements to improving your mobile design.
  • Page speed: The length of time it takes for a page to load is another contributing factor. Web users want a quick load time – and so does Google. Two to three seconds is the amount of time a user will wait for a website to load. Beyond that, users will flee and your Google ranking may suffer. To improve your website's page speed, consider condensing the size of multimedia assets, leverage browser caching, and reduce the number of page redirects and unnecessary code. (You can test your page speed with Google's PageSpeed Insights.)

Don't worry – you don't have to do this task alone. Fiverr's mobile designers and developers can help you tackle your website's mobile friendliness.Optimizing your website is not a task that should be ignored. In fact, only 8.5% of web traffic makes it past the first page of Google. Long story short, your website is better off non-existent than being buried on any other page than the first.

Keep the above tactics top of mind and use Fiverr doers to help you succeed! Got more tips? Tell us in the comments below.

Hannah Curran
Hannah Curran is Fiverr's Social Media and Content Manager. Originally from Connecticut, she lives in California and works out of our San Francisco office. Have an idea for the Fiverr blog? Connect with her on LinkedIn.
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