To say that ecommerce is booming right now would be the ultimate understatement.
The accessibility of platforms like Shopify allows decision makers the freedom and flexibility to build their own ecommerce empires from the ground-up.
So, in 2019, it’s arguably easier than ever to sell products online.
Don’t let the “easy” part fool you, though.
Although ecommerce has a low barrier to entry these days, there’s more legwork involved than meets the eye. Specifically, the many moving pieces of ecommerce marketing.
Listen: trying to scale your ecommerce business by yourself or in-house can be a grind.
That’s because ecommerce marketing isn’t a solo job. If you want to optimize and grow your storefront, you’re going to need help.
The good news? Freelancers can pick up the slack.
In this guide, we’ll break down how assembling your own army of Fiverr freelancers is the most effective and efficient way to amplify your ecommerce marketing.
Your gut reaction might be to run to a consultant or ecommerce marketing company to manage your store's growth. Totally understandable.
But there’s a better way.
There’s a reason why solo decision makers and enterprise businesses alike hire Fiverr freelancers for ecommerce. Actually, there are three key reasons, which we’ve highlighted below.
If you don’t think you can afford to hire an ecommerce specialist, think again.
In many cases, hiring freelancers costs a fraction of what you’d pay to work with a traditional ecommerce marketing agency. Fiverr Pro offers the same ecommerce expertise minus the massive price tag.
Oh, and working with a freelancer allows you to pick and choose the exact marketing services you want versus paying an agency for stuff you don’t need.
Need assistance with Shopify affiliate marketing? Facebook ads? Google Merchant Center?
By working with Fiverr freelancers, you can hire people with specific skill sets related to ecommerce campaigns.
The beauty of working with a freelance team is that you can work with as many (or few) experts as you want at one time. You can ramp things up and scale back based on your schedule and budget.
Ecommerce marketing takes time.
Like, serious time.
From writing site copy to running paid ad campaigns and beyond, it’s easy to lose hours to even the most minor tasks.
Trying to do everything by yourself leads to burnout. By handing off tedious or technical tasks to freelancers, you can focus on your strengths and ensure that your ecommerce marketing runs like a well-oiled machine.
Fact: if you run an ecommerce business, you need freelancers.
That’s because many of the most important tasks related to ecommerce marketing require either a ton of time or serious experience.
Below are some key areas where freelancers can help fill in the gaps as you grow your store. We’ll also discuss some crucial ecommerce marketing practices to hand off to freelancers.
“Oh boy, I can’t wait to write these product descriptions!”
Said no one ever.
Joking aside, writing product descriptions is an essential part of your ecommerce content strategy. As noted by Shopify, well-optimized product descriptions help you rank for keywords and encourage your customers to convert.
That means writing individual product descriptions for everything you sell. These descriptions should include relevant keywords and benefits to reel in buyers.
Let’s be honest, though: the idea of writing dozens or even hundreds of individual product descriptions might sound about as pleasant as a trip to the dentist. That said, you gotta have ‘em.
Need 100 words? 500 words? One description? One hundred?
Product descriptions are the perfect type of task for freelancers. Not only can copywriting experts help you knock out your descriptions faster but also craft compelling copy that results in clicks. Freelancers can also perform keyword research to make your ecommerce content irresistible to search engines.
Seeing is believing for modern shoppers.
Compelling visuals such as your product photos go hand-in-hand with higher conversion rates.
This makes sense, though. Rather than present a dull product catalog to your visitors, you can “wow” them with eye-popping images. Consider how you can put your products in a real-world setting with the help of a product model or professional photographer.
Fiverr freelancer Westeasphoto's lifestyle product photos taken at multiple angles illustrate how to help buyers visualize what their next purchase might look like in their own homes.
If nothing else, striking product photos can score you style points with your customers and set your storefront apart from your competition.
There are tons of freelance photographers out there who can take professional pictures of your products and likewise model with them. Doing so immediately gives your shop a more professional vibe, all the while giving life to whatever you're selling.
If you’re sleeping on video marketing for ecommerce, you're probably leaving money on the table.
Fact: people are up to 85% more likely to buy a product after watching a video about it.
Why? For starters, videos can help illustrate exactly how a product works. Entertaining and educating your shopper via video encourages them to spend more time on-site. This is good news for your site’s bounce rate as you keep shoppers glued to the page.
Fiverr superstar Mikevann produces everything from bite-sized commercials to quick explainer videos and beyond. These types of videos are perfect for your homepage or individual product pages alike.
Freelancers can help with more elaborate productions such as animation, too. Animated videos are all the rage right now to help promote and illustrate what your products do. Here's a brilliant breakdown of the benefits of animation for your business.
Freelancer animators can put together mind-blowing videos and commercials to integrate into your ecommerce content strategy. While these types of videos were once reserved for “big” businesses, freelancers can create affordable animations for any type of etailer.
Paid advertising is easily one of the most important pieces of your ecommerce marketing strategy.
Through social ads on platforms like Facebook and Instagram, you can promote yourself to shoppers who are likely to make a purchase based on their behavior and interests.
Also, Google’s product listing ads are an awesome way to put your products front-and-center for folks searching for your stuff.
Paid ads can result in a positive ROI, but only if you know what you’re doing. If you’ve never run an ecommerce ad before, a freelancer is your best bet.
Why, though? For starters, freelancers know how to make your ad creatives work together. This includes product photos, copy, and calls-to-action that are likely to result in conversions.
Setting up a social ad might seem simple, but it’s actually incredibly in-depth. Freelance marketers with specific experience running ecommerce ads are able to navigate Facebook’s platform and laser-target prospects and leads.
Fiverr's own Heaviside Group is a shining example of an ads expert, with client case studies and proven track record of success with Facebook ads.
If just one piece of your ad is “off,” you could very well kill your conversion rate. That’s why it’s so important to find a freelancer who’s “walked the walk” when it comes to ads.
Food for thought: 50% of purchases begin with a Google search.
Meanwhile, this study from SmartInsights notes that the top position in Google gets the lion’s share of clicks by far.
Scoring that top spot doesn’t happen by accident. This graphic from BigCommerce scratches the surface of on-page SEO for ecommerce merchants.
The ability to rank above your competitors' keywords is a huge point in your favor.
And yes, making it happen requires some serious work.
But it’s not impossible. Not when you have freelancers working for you, anyhow.
Here are some key areas where freelancers can boost your search presence and SEO performance:
An inbound marketing ecommerce expert can work wonders for your site and save you an insane amount of time. Rather than second-guessing what blog posts to write or what keywords to use, a freelancer can figure it out for you. The same rings true for the process of writing your ecommerce content, too.
Also, many freelancers have access to the same sorts of tools (think: Ahrefs, SEMrush) that a traditional ecommerce SEO agency has. The added bonus is that you don’t have to pay for them yourself.
Content marketing and social media are both must-dos for modern ecommerce businesses.
There’s an expectation for brands to be active across multiple channels to maximize their reach and uncover new customers.
This expectation doesn’t have to eat up your schedule, though.
Freelancers are capable of creating and promoting content in addition to running your social accounts. To learn more about how to manage these tasks, check out our guide to hiring freelancers for content marketing.
Hiring influencers to promote your products is a huge part of social media marketing for ecommerce, particularly on Instagram.
In short, you can hire an influencer to show off your product in a post and, in turn, show them off to your own audience.
Influencers give your marketing a human touch. Additionally, having others put your products on display is a creative way to boost your credibility.
And just because an influencer doesn’t have millions of followers doesn’t mean they aren’t worth your time. Quite the opposite, actually. More and more businesses are actually turning to micro-influencers with smaller follower counts (~10,000). These influencers usually cost less to work with and have high engagement rates on their posts.
In order to make influencer marketing work, you need to find someone relevant to your industry who can prove that their audience is engaged. For example, Fiverr influencer Selpioli specializes in marketing beauty and fashion. As part of her profile, she details her Instagram analytics so clients know what sort of reach their promotions will receive.
There are plenty of freelance influencers on Fiverr who can help introduce what you’re selling to a whole new audience.
As noted by this recent study from Semantics3, most ecommerce businesses are using either WooCommerce or Shopify to power their storefronts.
There is no “right” platform to use. Each has its own advantages and quirks for marketers.
But let’s say you’re not exactly tech-savvy and need help building a storefront from scratch. Freelancers to the rescue!
For example, many Shopify marketing experts on Fiverr offer “out-of-the-box” sites. These are ideal for anyone who wants to start dropshipping or doesn’t want to deal with learning a new platform.
Some additional freelance services to look into for your ecommerce platform include:
Lastly, ecommerce businesses need to “look the part.”
Your branding creatives such as your company logo, color scheme, and site design all play a huge role in how professional your store looks at a glance.
Although you can use templates and stock creatives, doing so isn’t going to help you stand out from the crowd.
Thankfully, Fiverr freelancers can take care of everything from your next logo to a complete site design overhaul. Here's a great example of a sleek, responsive storefront put together by design expert Danny Landing.
Chances are you already know what your ecommerce store is lacking marketing-wise.
Or maybe you’re thinking “Oh man, I need help. Like, a lot of it.”
Hey, don’t sweat it. That’s what we’re here for.
Finding an ecommerce freelancer for your business doesn’t have to be a headache. With just a few clicks, Fiverr can help you uncover the right fit for your next project.
Below is a breakdown of what to look for and expect when scouting freelancers.
“Jack of all trades, master of none.”
If you’re running an ecommerce site, you want to work with a specialist rather than a general marketer.
Make sure that you pepper these terms into your Fiverr search to narrow down your pool of freelancers. Fiverr’s search function automatically suggests terms that’ll help you do exactly that.
A freelancer’s portfolio is perhaps the best indicator of whether or not you should work with them.
Anyone can claim that they’re an ecommerce specialist, but can they prove it? You can find the answer in their work history.
For example, an email marketing expert should be able to show examples of their copy as well as performance metrics. Ideally, those metrics should speak to the same KPIs you’re looking to improve (conversions, traffic and so on).
The same rings true for creative freelancers as well. If you’re looking for a site designer, browse their portfolio to see if their past work matches your own vision.
Socioulus - Web Designer on Fiverr
You should also skim through freelancer bios to see if they’re using industry-specific terms like “Shopify”, “Shopify expert”, or “MMR.”
Also, reading reviews from former clients will help you understand how any given freelancer works. These comments can highlight a freelancer’s specific strengths and whether or not clients are happy with their end-product.
Excellent in creating a custom page for my collection as well as very quick fixes for other minor tasks. Easily understands my requirements. Will definitely work together again.
(Benjaming, alias nextcigar)
This might be a no-brainer, but it’s a smart move to have your budget defined before beginning your search.
After all, you don’t want to fall in love with someone’s profile and then realize you can’t afford them.
Fiverr makes it easy to refine your search based on your budget. For example, you can find Shopify affiliate marketing experts anywhere from $50 to hundreds of dollars, depending on what you’re looking for.
Note that many Fiverr freelancers offer different packages. For the sake of getting what you need and keeping your budget in check, make sure that you’re selecting the right tier.
Fiverr has ecommerce marketers of various experience levels and backgrounds that best fit with your business. Even if you’re working with a small budget, you’d be surprised at what hidden gems are out there from freelancers looking to build up their portfolios.
This is our last tip and maybe the most important.
Having the right outlook and expectations can make all the difference when hiring a freelancer for ecommerce. The more information and direction you’re able to provide a freelancer, the more likely they are to meet and exceed your expectations.
Let’s say you’re looking for an ecommerce SEO specialist. Simply telling someone “I need help with SEO” isn’t particularly useful.
However, a well-crafted introduction with plenty of information is going to help your prospective freelancer understand whether or not they can meet your expectations. Here’s an example:
I came across your profile and I am really impressed with your work!
Here’s some background about my situation. My Shopify site is really underperforming when it comes to SEO. I tried to do it myself using various guides online (Moz, Backlinko) but I’m not ranking any higher than page four for any of my long-tail keywords.
I’ve attached a couple of screenshots from Google Analytics from reference. It’s a women’s activewear site.
Based on your services, I was thinking we could start with a site audit. I’m also interested in starting a blog and revising my product descriptions - can you also offer those type of services?
Thanks for your time - I’m looking forward to hearing from you!"
See what we’re talking about?
Expectations matter. Freelancers can produce amazing work, but they aren’t mind-readers or miracle workers. Communication is key to working together successfully.
If you’re more of a “hands-on” decision maker, let them know.
And if you’re more hands-off and want to give them free rein of your project, that’s totally fine.
Based on someone's Fiverr profile, you can get a good sense of what they’re capable of and if you’d work well together.
With so many moving pieces, ecommerce digital marketing can definitely be daunting.
That’s why it pays to have freelancers with ecommerce-specific skill sets to help you reach your goals.
Whether it’s marketing strategy for an ecommerce startup or a solo decision maker trying to figure out Shopify, there are more than enough Fiverr freelancers out there to get the job done.
Hopefully, this guide has served as some much-needed motivation and inspiration to tackle your next ecommerce project!